Recalling the past year, the world economy and trade is still running low, the exchange rate and commodity price volatility, the Chinese economy in 2016 also carried out the process of dip, the supply-side structural reforms of the Party Central Committee determined is entering deep water.
China's textile industry as the most fully market-oriented, the toughness of the strongest in the industry at the moment is facing a shift speed node, the node structure adjustment, power conversion node, the "traditional pillar industries, important livelihood industries and create new advantages in international industry, but also The new positioning of technology and fashion integration, living consumption and industrial use has entered a new state, new pattern and new stage.
Standing in a new historical position, how to grasp the changes and meet the needs has become particularly significant. In this process, the professional exhibition platform, especially a platform for viewing the wind and understanding the market changes, is even more important and precious.
March 15-17, 2017, 2017 China International Textile Fabrics and Accessories Co-sponsored by China National Textile and Apparel Council, Textile Industry Branch of China Council for the Promotion of International Trade, Messe Frankfurt (Hong Kong) Co., Ltd. and China Textile Information Center (Spring) Xia) Expo (hereinafter referred to as 2017intertextile spring and summer accessories exhibition) will meet with global textile people at the National Convention and Exhibition Center (Shanghai) with 7 exhibition halls and over 187,000 square meters of exhibition area, answering questions and pointing questions for textile enterprises. Maze, and will gather the world's top textile surface accessories products to make a debut, bringing the most powerful impact and richest experience for the global textile people.
New technological revolution creates new opportunities
The new round of scientific and technological revolution and industrial transformation and the construction of a strong country in China's textile industry are forming a historic convergence. Industry technology innovation and model innovation are mutually integrated, and the value creation model of the industry is continuously enriched. How to lead the industry to grasp the development trend?
As an international exhibition of industry, the intertextile surface accessories exhibition has taken the lead. The intertextile surface accessories exhibition, which was founded in 1995, has always been like a beacon. It has brightened the road ahead and pointed out the direction for the development of the industry. It has gradually grown into the world's most influential textile industry with complete functions and clear positioning. Surface accessories exhibition, an important event for the global textile industry.
Future, leading the field of materials technology, intelligent manufacturing technology, green manufacturing technology will complement each other and lead to deep changes in the industry, at the application level technology, artificial intelligence, 3D printing, block chain technology in the future development of the industry are also likely to Bring subversive changes. The intertextile fabrics and accessories exhibition in recent years to guide enterprises to seize this market trend by increasing the technological content of products, development of smart surface materials environmentally friendly products, walk in the international forefront.
After years of research and development, Changzhou Oasis Textile has realized the modern large-scale industrial production of traditional dyeing technology. Not only does the production break through the limits, but it can basically achieve zero emissions from the production process. "In last year's intertextile fabrics and accessories exhibition, the first time we exhibited natural plant dyeing fabrics, this is a lot of denim textile printing and dyeing industry, people are very eager to technology but it is difficult to achieve. Through this exhibition, we It has achieved very good results, and the social and economic benefits are very impressive.†Gu Bo, Chief Executive Officer of Changzhou Oasis Textile Co., Ltd. introduced.
In addition, Ningbo Weiyi's high-simulation series of furs have the visual and tactile sensation of the simulated products through the development of new raw materials and the use of new technologies; the fabrics produced by Lufeng's unique super-free ironing technology, the five-time washing-free effect Meet the AATCC 124 standard level 4 or higher.
The “Zhongchuang Interactive Spaceâ€, which was first opened in the last intertextile spring and summer accessories exhibition, let the audience who came to experience the new technology linger. “Chuangchuang Interactive Space†has established “new instrumentsâ€, “3D printingâ€, “three measurementsâ€, “Internet of Things knitting†and “innocent products†with the characteristics of public welfare, innovation, experience and interaction. Thematic experiences and interactive exhibition areas such as “Smart Wear†and “Song Jin Guo Li†have expanded the promotion and application of new textile technology achievements in China and promoted the transformation of scientific and technological achievements.
At this year's intertextile spring and summer accessories exhibition, the classic program “Zhongchuang Interactive Space†will still select the hottest technology topics in the industry to open up special areas. Some exhibitors said: “The “Chuangchuang Interactive Space†activity has concentrated on the textile innovations of new materials , new fabrics, new products , new technologies and new models in the industry, so that the industry colleagues have the opportunity to exhibit in the intertextile spring and summer accessories. The platform has learned the most cutting-edge development direction of the industry and benefited a lot."
Different development concepts, the interweaving of different materials and processes, the pursuit of functionality and environmental protection, and the blending of technology and fashion, more and more companies follow the signals released in the intertextile surface accessories exhibition, constantly cultivating internal strength and upgrading Brand value, and enjoy the harvest at the show.
New economy brings new consumption
In the past year, with the gradual advancement of supply-side structural reforms, new changes are taking place on the demand side, mainly in three aspects: First, the transition from focusing on products to paying attention to experience, while consumers are paying attention to price and quality. began to focus on consumer experience and cultural expression, the rise of electronic business, changes in buying patterns, stimulating physical retail for change, to enhance the shopping experience and actively guide and create consumer demand; the second is to sink by the urban market town market, with the income The general improvement, the deepening of the urbanization process, the rapid rise of the middle and high income class, the market potential began to sink to the town; the third is the simple coexistence of the 28th economy and the long tail economy, the consumer demand is more rational, changing the past imitation The consumption behaviors based on type and wave-type consumption are developing towards diversification, differentiation and individualization.
From a global perspective, China is still the most important growth engine for world development. Despite the challenges facing development, the position of China's textile industry in the national economy has remained stable, mainly reflected in the fact that although the growth rate of major economic indicators in the textile industry has tended to be flat in recent years, the proportion in the country in 2016 has remained stable; China's textile and garment export share has decreased in the three traditional market, but their share in the world textile and apparel trade is still increasing, not because of negative growth in exports increases.
At the same time, with the rapid expansion of network scale, the deep integration of information technology, and the gradual rise of new consumer classes, technological innovation and model innovation have evolved in a coordinated manner, and new economic models such as experience economy, entertainment economy, and shared economy have flourished, integrated and evolved. Great potential.
Following the trend, in recent years, the intertextile surface accessories exhibition has continuously guided the surface materials enterprises to exert their strength in the development of new economic models. For example, in terms of product display, whether it is a well-designed special booth or a relatively simple standard booth, it has become a consensus to display fabrics with garments. In the corporate booth, the number of garments has even surpassed the trend of fabrics, and various styles. The style of clothing shows the infinite possibilities of fabrics. From the fabric to the presentation itself, fabric companies are looking for more breakthroughs.
Specific to the exhibitors, Daly silk photographs were secondary to the creation, in order to develop a series of natural blend of oriental charm and vitality of fabric products, received unprecedented good results; Silk Group Co., Ltd. Zibo Daran Fang brand Nobles State designed the booth as a silk ancient street, reappearing the prosperity of the Shandong silk industry, not only making the audience impressed with the booth, but also remembering the brand of Noblesbang; Tianyi Textile has a concept product exhibition area on the exhibition aisle. The unique display stand makes the silk fade away from the traditional appearance of the past, and the sense of technology and fashion is fully excavated and presented, which is refreshing.
It can be said that the intertextile surface accessories exhibition has been at the forefront in guiding the new economic development model, and this intertextile spring and summer accessories exhibition will inevitably guide enterprises to innovate and develop new consumer markets.
The new stage needs to clarify the new direction
According to customs statistics, from January to November 2016, China's total exports of textiles and clothing reached US$246.14 billion, down 6.6% year-on-year. The decrease was 0.9 percentage points from the same period of last year, and the decrease was 0.6 percentage points from the third quarter. If it is denominated in RMB, China's textile and apparel exports will fall by 1% year-on-year. The export price of textiles and clothing was affected by the appreciation of the US dollar, which was 7% lower than the same period of the previous year, and the export volume increased by 0.4%.
Experts analyzed that the reasons for this situation are manifold, but the main reason is that the world economy is recovering slowly and the international market demand is sluggish. In the past year, the external situation faced by the textile industry is still complicated. Although the impact of the “Black Swan†incident such as the Brexit and US-led TPP agreements has not yet fully manifested, the ups and downs of the international economy are again A layer of shadow, the international economic transformation or will continue to ferment.
In recent years, the external environment has become more and more important to the development of textile surface accessories enterprises. How to constantly grasp favorable information and realize profit-seeking and avoiding harm has become the appeal of many textile surface accessories enterprises. After allowing entrepreneurs to fully receive market information, they will understand where it is beneficial and how to make a profit. This is the role played by the intertextile surface accessories exhibition. After indicating the direction, it will also guide the path of arrival.
2017 is an important year for the implementation of the 13th Five-Year Plan and a key year for promoting the construction of a textile powerhouse. The IMF and the WTO respectively predict that the world economy will grow by 3.4% and 2.5% in 2017, both higher than the growth rate in 2016. The continued improvement of the world economy will become an important background for the development of the industry. With the deepening of the structural reform of the domestic supply side, the macro economy will be stable and will become an important support for the development of the industry.
In the face of many changes and possibilities, under the new situation, how should industry enterprises identify and change their hands and feet and be brave in practice?
2017intertextile spring and summer accessories exhibition will give textile surface accessories enterprises an opportunity to gain the latest trends in the market, a platform to absorb the top trends of the industry, and help the layout of textile surface accessories enterprises in 2017, and smoothly start stable growth and adjustment. The backbone of the structure.
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