In the market situation is a good time, consumers beg us to sell things to him, as long as you get the goods from the factory, you can make money, all the dealers look like Niubi coaxing dealers. However, the market downturn, but also may have downturn, then, what kind of dealer may be eliminated? What kind of dealer more promising?
9 kinds of dealers who will be eliminated
1, supported by the manufacturer
Common mantra such dealers, manufacturers to support the policy I purchase, do not give policy support I do not purchase. Manufacturers to cost support I do activities, do not support I do not do activities. I give subsidies to manufacturers wages more salespeople, do not give subsidies I do not move. Extension to the factory to make more subsidies I ran, do not give support I will not run. "Factory Support" is his key word.
2, dispensers dispensers regardless of the dispensers. Because make a dealer make some money, the business entrusted to the family or relatives, spend their days. As long as you can make money, how the market situation does not matter. The market is hopeless until it's discovered that it is not profitable.
3, fall pie type
From top to bottom all day sitting in the shop like a white-collar workers to work, do not know the changing geometry of the market, selling some products to be complacent, looking at the computer all day against the landlord watching boring videos and news, playing WeChat chat , Old thinking one day a big brand name, a perfect product, they can make money. In fact, he did not know the brand is the need to accumulate, more need to accumulate success.
4, blame no market type
In his mouth often say a word, now the market is not good, noon hot no one to shop ah, cold no one to die ah, no one rains today ah, ah less useless people at night ah. The nagging words in his mouth are negative, decadent, lazy words of language. Only know that they sigh, do not know to explore the market trajectory.
5, slow dragging type
Do anything slow 3 beats, shop a few months time to discuss a matter to 10 individuals, a delay in the plan, the activities have not done, the staff always trick, self-righteous careful inspection Market, inspect employees, do not want to waste a penny.
6, easy to deviate from the type of focus
Always looking for new love and pursuing new stimuli and goals. In his heart, he always thinks that the market does not do well. It is definitely not a market issue, a problem of one's own ability, but a problem of lack of brand selection. Therefore, he must do every year One thing is to re-select a brand to do. Repeated these waste of resources every year.
7, light does not practice type
In particular, these dealers can say that a set of packages sounds really correct, very logical and common sense, saying that many times have been said for many years, but the implementation is really limited, even if it is done Just a test of the cow immediately stopped immediately. There is no effect but you find that he is still there to say endless.
8, ultra-low-cost emotional type
Many are experienced through the brand-name, low-end brands, they are more sensitive to the price than everyone, as long as you set the price he would think very high, because in his mind, only cheap is good to buy, but we Think about if you are in accordance with the profit multiplied by 2 as sales, then we set the product price of 28 yuan and priced at 16 yuan, the more profitable that?
9, confusion ideas
In fact, he did not even chaotic ideas, but with the market drift, wandering the horizon, or heard a thing secretly recorded back and forth practice, the process does not need to consult with others. Hard work alone. What he needs more is knowledge and more people to communicate, so as to really understand the needs of customers.
9 kinds of the most promising distributors
1, set up sales team
First-class dealers to build teams, expand the scale, second-rate distributors do marketing, engage in strategy, third-rate dealers sell products, fight the price. He pays great attention to the cultivation and use of talents and boldly introduces talents. Do not care about the loss of short-term interests, but also do not care about staff wages more than their loved ones.
2, a clear goal of progress
He clearly knows the market, schedule, time and way he wants. And effectively through a series of feasible measures to achieve their own set goals and implementation plan. He gradually resolved the large target of numerous small goals, one by one to break.
3, an endless stream of marketing campaigns
At the beginning of the year, he also set a marketing plan for this year of the year. Every quarter, every month what to do, changes in the market, he will follow the changes, all around the market, customers and action. In front of the factory, not only can the manufacturer implement the marketing action-taking practice, more crucially, his own acre three-pointers have been intensively bumper harvest in sight, while other businesses only imitation Copies
4, pay attention to store image
In particular, he is very sensitive to the front door, the image wall and the exhibition hall. He is very sensitive to some small details and must meet his own demands. He is a perfectionist. He not only pay attention to their own store renovation image he pay more attention to all the shops inside and customers come into contact with the image of the place, the image of the staff, such a dealer there is no reason to do bad market.
5, powerful after-sales profitability
With professional service staff, professional parts warehouse, common accessories are placed on top of the designated shelves, the conventional small problems can be solved by themselves, big problems have been broken, the product can always be repaired, often and Manufacturers of engineers communicate effectively to share and become a think tank member of the factory engineers.
6, know where the profit type
Do not care about the overall level of sales, pay more attention to the source of profit. There is no money in the time account after one year, he knows very well where his profit source is. My heart has a clear account, which money should spend, must not hesitate to spend, and will spend on ideas, what money should not spend, grasp the drip does not leak.
7, long-lasting loyalty does not change type
Once he has made a choice, he will not give up easily. He will cooperate with the manufacturer for 2 years, 5 years and 10 years. What does the manufacturer do? He actually supports a common dream, he can open the sleeves at any time, pointing to the wrist and said: you cut a knife from here, blood vessels are flowing out of your factory brand blood. Such dealers can live together with the manufacturers, manufacturers will work together with him.
8, Czech News frequency type
Rarely heard his message, I heard a miracle he created. He can complete the basic sales tasks every year, many problems in his eyes are not a problem, what problems can be solved.
9, pre-market type
Awareness of the market changes of the prophets, and timely preparation, take precautions. Two years ago, some dealers forecasted that the market will have a reshuffle period. At that time, we began to prepare well for the winter market. At that time, we would no longer expand the planning of the storefront, but instead reduced the expenditure and increased the utilization rate of the storefront, controlled the cost, streamlined personnel, adjusted the product sales channels and opened up new Customer groups.
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