As a Chinese local designer brand, Jixiangzhai's development track has the specimen significance. Since the first store opened in 2002, Jixiangzhai has maintained its good development and brand uniqueness. Jixiangzhai chairman and chief designer Yang Fan is a worshiper of "the Golden Mean" and she integrates the "Golden Mean" His own design concept and brand management, ease to walk between art and commerce, persistently jumping modern and classical "dance" Yang Fan to do clothing inspired and motivated by the love of traditional Chinese culture and emotion. In the modern fashion atmosphere, auspicious fasting this brand has never give up their own Chinese roots, as a brand "chief designer" Yang Fan will own understanding of Chinese culture into the creation. In her design, the inheritance and application of a variety of ancient Chinese handicrafts show another elegant taste of modern women, as well as their graceful way of living, which have made Kyrgyz today unique style. Every piece of clothes for auspicious vegetarianism is designed by Yang Fan with his feelings and heart. She is like a magician, changing the magic of modern dress with silk satin. Such as the velvet, brocade, yarn 绡 these traditional fabrics, through the processing of three-dimensional handmade plate, to classical full of stylish vitality. This is full of fresh structure of handling, convey the lucky special Chinese clothing dynamic, active side. From the color point of view, auspicious fasting is very bold, red, green, purple, etc. are skilled use. The ink art into fashion design, it is auspicious a pioneering work, "We have a special hand-painted, hand embroidery studio, in the fabric for 'art creation'. In the process, we pursue 'embroidery peanut fragrance, Embroidered bird flying 'effect, the Chinese aesthetic carried forward to the extreme. "Yang Fan said. Jixiangzhai autumn and winter 2008 "embroidery fragrance" series, after the introduction of the market has been widely welcomed. This year, three-dimensional heavy embroidery has become auspicious Zhaixian spring and summer 2009 highlight. Still based on oriental culture, combined with new technology, new structure, new fabrics, people who love auspicious fasting once again enjoy the charm of embroidery. Jixiangzhai since its inception, sales have maintained steady growth of more than 10%. Two years ago, the growth rate reached more than 20%. With the global financial crisis sweeping the globe, the sales growth rate of Jixiang in the first quarter of this year reached an astonishing 40%. Such a strong market performance makes people full of respect and curiosity about the vitality and creativity of this brand.