2009 China National Garment Association Children's Wear Professional Committee report pointed out that the development and expansion of independent brands in recent years, the highlight of the development of children's wear industry, independent children's wear brand has dominated the domestic market. In general, the development of independent children's clothing brand to go through four stages: one is the introduction of low-cost stage of the market; the second is to maintain low prices and improve the quality of the stage; the third is to form a special stage; the fourth is to become influential brand stage. In the development of independent children's wear brand in our country, the first stage appeared 10 years ago, when the number of independent children's wear brand was small, and concentrated in big cities; the second change was in the past 5 years, a batch of made in the wholesale market Successful children's wear enterprises follow the adult wear experience, embarked on a franchise brand development path; the third stage occurs today, the wholesale market is upgrading, brand marketing matures, the brand-led sales have formed a climate, but the industry has not yet emerged dominant Brand; the future of China's children's wear industry is about to enter the fourth phase, will form a leading brand, these brands will occupy the major share of the market, become bargaining power and influence of the children's clothing brand.