October 11, 2009, in the Mingfa Hotel in Quanzhou, which lasted nearly three months of "Fick Childress" endorsement trials officially came to an end. It is understood that this "Fick Child Star" endorsement selection campaign since its launch on July 13, has been widespread concern in the community, the majority of children and their parents on the "Fick Child Star" endorsement trials with great enthusiasm. The 20 players who took part in the finals were selected by more than 800 children who sign up for the FIC program through layers of screening. Quanzhou Fick Sporting Goods Co., Ltd., chairman of Fu Wei Jin said: Tongxing endorsement trials is Fick 2009 brand image, a strategic initiative to upgrade. Although the child please do spokesperson, already popular in the children's shoes industry. However, it is the first case that children's shoes industry is chosen as the endorsement of civilians through "universal election". The national child star selection is to screen more suitable for the brand image through the activities of the spokesman, so that the brand image more vivid and vivid, closer to life. Such a selection method can provide more children with a stage to show themselves and find more tomorrow's stars for China. The activities rose to "public welfare" incident, establish a good social image, better dissemination and promotion Fick brand. The final, still by the "Fick Child Introductory", star of CCTV Avenue of Stars 2006 annual finals, the famous television host of the two sides of the Taiwan Strait, the well-known student in the United States trip to nature Zhang Shiyan and renowned singer, well-known television station in Quanzhou Moderator Chen Lu Lu co-chair. 10 o'clock in the whole, the two hosts relaxed and cheerful after the opening of the song and dance, "Fick Child Star" endorsement trials final. Tension and laughter throughout the final scene, Chen Huaiyu Fick brand manager told reporters that Fick sought to create a relaxed and happy atmosphere, so that children are under no pressure, will be innocent and innocent, innocent of the most Good show off. After nearly two hours of talent show and T stage performances, eventually determine a pair of golden children, jade girls to become "Fick child star endorsement", respectively, to win the scholarship Fick sent 5,000 yuan. They will be together with eight other individual runners to form the Fick Childhood Family, which appears in a series of subsequent Fitch promotions. By this "Fick child star endorsement" finals, the majority of Fick agents and Quanzhou mainstream media gathered in the opportunity, Quanzhou Fick Sporting Goods Co., Ltd. at the scene at the same time held 2010 Fick spring summer new conference. Red dream, red power. After more than 20 years of development, after all the Fick people's continuous efforts, Fick brand has become China's children's shoes industry can not be ignored as a force. In the near future in 2009, in the face of complex and difficult economic situation, Fick brand challenge, take the initiative to change: actively integrate the advantages of resources, brand strategy to achieve the upgrade, and strive to expand the end market. Under a series of correct measures, Fick achieved gratifying results. Looking to the future, Fick confident. At the meeting, Chen Jin-cheng, general manager of Fick Sporting Goods Co., Ltd. called on the agents to overcome the difficulties and redouble their efforts to create Fick Red's 2010. It is understood that in 2010 Fick will increase the construction of monopoly Office of children's shoes, while actively watching the market dynamics, the production of marketable products. At the same time in CCTV and other mainstream media for advertising, will have Fick distinctive products to the market.