FILA FUSION HERITAGE The street series celebrates the new year with a new rhythm

As the new year approaches, FILA FUSION launches the new HERITAGE streetwear series 2020 with the design concept of "Hip-hop". The exclusive HERITAGE series created for hip-hop enthusiasts combines the brand features of FILA FUSION's enthusiasm and unrestrained self, continuing the consistent high-quality texture and cutting-edge design, and scorching a new attitude for the new year.

HERITAGE focuses on the urban young people who are keen on street sports. This series has both practical functions and trendy personality, highlighting the life attitude of urban masters who continuously pursue sports and brave self-expression. The design inspiration of this new product is inspired by hip-hop movement and culture. The avant-garde asymmetric splicing design is used in the appearance, and the FILA logo with a sense of hip-hop trend is printed on it. The eye-catching F-LOGO large string logo shows the trend recognition and dazzling sense of movement in the crowd. In terms of color selection, the passionate red and large-scale collision of classic retro black and white, double the trend of hip-hop sports, eye-catching.

HERITAGE street series not only show the avant-garde appearance, but also uphold the comfortable and practical design concept. This series of clothing uses a variety of excellent texture fabrics to create a unique winter experience. Ingeniously selected a wind-resistant Taslan fabric, and a soft and breathable recycled fiber viscose Roman fabric, comfortable and stylish, wear-resistant and durable. The hip-hop movement and daily life infused care and style. At the same time, the cotton-sand ammonia air layer with the "sandwich" structure and the widely recognized SORNA sweater cloth bring a warm and skin-friendly comfort experience, while also being excellent in elasticity, which greatly improves the practicality of the clothing and the street The sense of design helps the cool moments of urban hipsters in the street dance scene.

FILA's new global brand spokesman Phenomenon-level high-quality trend idol group Bulletproof Youth League (BTS), Asian trend godfather Yosuke Otsuka and spokesperson Guangxi also went on stage to perform the avant-garde of the HERITAGE street series, showing their individuality and street attitude, and FILA FUSION Promote the spirit of continuous dance, passion, self-expression.

FILA FUSION stores are now available in Beijing, Shanghai, Hong Kong, Shenzhen, Chengdu, Hangzhou, Xiamen, Fuzhou, Xi'an, Shenyang, Changchun, Harbin, Dalian, Chongqing, Wuhan, Nanjing and other cities.For more information, please pay attention to the official FILA website and FILA FUSION official WeChat Weibo @FILA_FUSION.

About FILA FUSION

FILA, a century-old Italian sports fashion brand, was founded in 1911. It is a textile and knitted garment company founded by FILA brothers in the Italian town of Biella. In the 1970s, in order to support diversified development, FILA turned to sportswear and successively developed tennis, golf, fitness, skiing, mountain climbing, basketball and other series. Adhering to the brand concept of "LIVE YOUR ELEGANCE", FILA subverts the traditional sports image, and conveys the passion and vitality that has remained unchanged for 100 years with Italian elegance. FILA products combine comfort and beauty with an elegant and simple design; they are distinguished among many international sports and leisure brands with high-quality materials and first-class tailoring, and have a global reputation. FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, and Russia.

FILA FUSION, as a new trend sports brand under FILA, inherits FILA's century-old gene, focuses on millennials, and presents a young, trendy and sports brand image. Through the marketing of core product lines and cross-border co-branding of multiple global designer brands, FILA FUSION constantly seeks young people's clothing needs and explains the cool attitude of the new generation from a broader dimension. At the same time, new attempts to integrate brand DNA into the concept community and customized experiences will surely lead another round of sports trends and new styles.

Official Weibo: @FILA_FUSION

Official WeChat: FILA FUSION