From April 11th to 13th, Hongdou participated in the 100th China Cotton Textile Trade Fair and presented it to Shanghai New International Expo Center with “New Image, New Category, New Proposition†and was awarded “Features†by the China Textile Business Association Underwear Committee. Underwear leader, "comfortable fabric advocates."
As a domestically produced old underwear, red beans have always led the development of enterprises with innovation. After the red bean home transformation terminal retail in 2008, it broke consumer's perception of the traditional home underwear industry, and focused on 80, 90 consumer groups, through the big data to dig deep into the 80, 90 consumer groups' perception of underwear. In the image of the store, in cooperation with well-known Japanese design companies, it took more than a year to improve the brand VI logo and visual tension effect, and launched a new fifth-generation store image to upgrade the consumer shopping experience.
The seven functional underwear categories, such as the red bean cotton, the “baby cotton†and the “red bean velvetâ€, which were first unveiled at the China Cotton Textile Fair, are the focus of the new achievements of the research and development of underwear fabrics in the past five years. Under the concept of health and comfort, the underwear has become the focus of the whole audience, and countless powders. According to the relevant person in charge of the Red Bean Home Brand Strategy Department, expanding the category and market segment is the core strategy of Hongdou Home, no longer pursue The style is fashionable and sexy, but more to meet the functional and comfortable personal wear requirements. In order to prove the red bean home in the functional underwear fabric innovation ability, the company also invited Beijing famous testing companies to establish higher than the industry and even the national standard at the new product launch conference. Red bean home business standards, speak with data.
Since Hongdou's home focuses on fabric development and insists on high standards and strict requirements for innovation work, Peng Guifu, vice president of China Textile Business Association and president of the underwear committee, personally awarded “Functional Lingerie Leader†and “Comfortable Fabric Advocate†to Red Bean Home. Affirmed and encouraged the promotion of red bean homes for the development of the industry.
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