Just the alliance days entertainment, Xtep to lightning speed set off a magnificent "fashion entertainment" storm. On October 7, "Xtep 09 Happy Female National Concert" sponsored by China's first fashion sports brand, Xtep, landed on the Shanghai Grand Stage and performed fast and top ten women's performances. During the National Day period Shanghai's happy atmosphere pushed to the top. Because it was the first concert of fast women in 2009 sake, coupled with just the endorsement of the famous athletic brand Xtep endorsement contract, fast women top ten performed exceptionally good at the concert, performance is also very hard. Zeng Yi's out of print "Leo" set off a concert of a small climax. Faced with the public and media criticism before, Zeng Yi can be announced on the scene loudly, "Zeng can not copy", and said they will not sing "Leo." Huang Ying off high-heeled shoes wild battle, the first performance of sexy dance. And Yu Ke Wei's dance is to mobilize the audience atmosphere, while showing extraordinary vocals, the scene soared dolphin sound, comparable to Vi-tas pitch. In the meantime, in celebration of the 60th anniversary of the Republic, happy girls sing together well-prepared red songs. "Singing folk songs to the party to listen," "Sparkling Red Star" and other songs of a classic red song will bring the scene into the atmosphere of the National Day. The face of fast women's first concert success of the doubt, the audience screams throughout the audience gives the answer. In the top ten clubs compete with each other, the atmosphere once reached a climax. In addition, the concerts designed a popular contest, selected by the popular star of the ladies' supporters screaming decibel test and online popularity rating. Li Xiaoyun "Qi" pressure Huang Ying, Jiang Yingrong, stand out from the top ten players, from the popular ratings and network selection at one fell swoop, won the Aceh song qualifications. As a gift dedicated to the Shanghai World Expo, Dingbu, president of Xtep, expressed his high appreciation for this first concert. He said that the theme of Expo is "to make city life better", while Xtep's goal is "to make Shanghai more happier." Xtep is located in the leading fashion sports brand in China. The "X strategy" based on amusement and sports is the guiding ideology of Xtep's brand marketing. Its core lies in the integration of entertainment and sports. Join forces with China Entertainment Entertainment, the first concert dedicated to Shanghai's "Top Ten Fast Girls" and the two songs devoted to the Expo, hoping to further enhance Shanghai's fashion charm while fully demonstrating and deepening Xtep fashionable sports brand content. The concert was a complete success, is Xtep entertainment endorsement "Dream Team" Xtep brand once again the perfect interpretation. Xtep adhered to the differentiated brand line of "Making the Movement Different", devoted itself to the perfect combination of entertainment and sports. It employed the superstars of Nicholas Tse, Jolin Tsai, Wilber Pan, AJA and 2009 "Happy Girl Voice Five" as its image spokesmen. Cover popular stars in mainland China and RTHK. Before the concert, Xtep held in all walks of life with extraordinary --- 2009 Star Star concert "have also achieved great success. Entertainment "Dream Team" Xtep consumer groups in the influence and appeal, so that Xtep in the brand and sales climbed steadily, but also laid the first step of China's fashion brand Xtep status. The ultimate interpretation of entertainment is the driving force of Xtep's "X strategy," while the dedication to sportsmanship is the source of Xtep's X strategy. In addition to seizing the powerful entertainment resources, Xtep has always adhered to the "sports-based, entertainment-shaped" marketing ideas. Following the successful cooperation with the 10th National Games, Xtep once again became the partner of the 11th National Games and signed the eight provincial delegations of Jiangsu, Shandong, People's Liberation Army, Liaoning, Fujian, Hunan, Guizhou and Hong Kong at the same time Award equipment exclusive sponsorship. The entertainment momentum before the opening of the 11th National Games, the formation of entertainment and sports rigid and flexible, add radiance to each other, embodies the Xtep China's first fashion brand charm. It is reported that after the first concert in Shanghai, Xtep will carry "Fast Women Top Ten" in the tour performances in Changchun, Hangzhou, Beijing, Chengdu and other cities, by which time "Fast Girl Fans" will also enjoy the fun .