10 yuan Fu word scarf, tomato scrambled eggs with color platinum X package ... ... When the Chinese wind to foreign countries, whether it is luxury big or fast consumer fashion brand, the product is always so spicy eyes! What exactly is the correct way to use Chinese elements? First come to a real Chinese style wash your eyes! Remember last year, Xi major and Cameron, the British Prime Minister, two people in the pub snuggling drink beer and eating french fries photos? In addition to the political exchanges between the top leaders and the "food culture," the year 2015 witnessed the first Sino-British Cultural Exchange Year between the two countries and the highest level of arts exchange in the cultural and creative industries. At this year's London time on the evening of June 20, as the continuation of the first Sino-British Year of Exchanges, "China Wind - Sino-British Cultural Exchange: Fashion and Art Dialogue Salon" was held in the Lecture Hall of the Royal College of Art Held smoothly. With the theme of "Dialogue between Fashion and Art," the cross-border dialogue salon aims to build a platform for exchanges between China and the United Kingdom on fashion and art, build on the cross-sector consensus between the leaders of the art fashion in China and the United Kingdom, Find a balance between the value of meaning, to promote more cross-border fashion and art to create more channels and opportunities. As a representative of the Chinese fashion industry, Heilanzhai's family went to England to conduct multi-faceted exchanges and discussions with leading academic, fashion elites and young students at home and abroad, and to think more deeply about contemporary and cross-border art and fashion. . "A very successful business enterprise, pure business is not enough, the future we are more urgently explored is how to convey the Chinese culture we want to convey to our consumers." - Hailan House Clothing Co., Ltd. total Manager Zhou Lizhen With the strong economic rise and rising international status, as China's most influential national men's brand, the leader of the domestic fashion industry benchmark, Hailan House clearly aware of the consumers need products more ingenuity and cultural heritage . As Hailan House Fashion Co., Ltd. General Manager Zhou Lizhen said at the meeting - "We want to combine the future business value and artistic value is not very superficial, not just the combination of patterns and logos, and deeper want to The connotation of Chinese culture can be integrated into one, making a piece of clothing more background, more story and more digging, reminiscent of some stories in Chinese history. "Only by finding a matching world-class top art and design Resources, and integrate China's profound and profound culture for thousands of years before being able to give play to the advantages of multicultural hybridization and absorb new cultural achievements. With such a subject, Hailan House has been looking for, in this salon with the top fashion colleges in London, "St Martin Art and Design Institute London" for a cross-border collision. â–² Juan Cruz, Dean of Academy of Fine Arts, Royal Academy of Arts Opening Remarks â–² Address by Mark Dunhill, Academic Dean and Artist of Central Saint Martins College of Art and Design â–² Artist Jiang Hongwei Address
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