Born in the 90s of last century, the Tie Ditan brand in Paris, France, has been welcomed and favored by senior white collar and business people for its simplicity, generous, fashionable and elegant product style since its establishment. Since entering the Chinese market in 2002, on the basis of inheriting the noble qualities of the French apparel culture, Tie-Tien will interpret the clothing style more exquisitely with the local unique cultural background and is highly praised by the domestic high-end consumer groups. High-end positioning: all kinds of clothing to create high-end consumers, "three-dimensional life" Iron oxide consumer groups located in large and medium-sized cities, aged 30 to 60 years old, mature, social, advocating the brand, personalized high-level men For these consumers, Irondan to their positioning for the design of different needs of clothing, to provide them with a variety of occasions to wear clothing, to create their "three-dimensional life." Among them, the casual lifestyle emphasizes fashion and practical combination, focusing on fashion, leisure, comfort, humanity, suitable for business travel; and semi-formal combination of the structure is simple, smooth lines, tailoring fit, highlighting the sense of accomplishment of mature men, to adapt to daily work And social life of the city; formal wear a modern set of modern urbanism and classicism of the dual embodiment, simple, low-key, full of wisdom, suitable for work and a variety of parties. This type of consumer group, the value of the properties they purchase the more unique preferences, often only have a soft spot for consumer goods in line with their own cultural identity. They are not price sensitive, but they place great emphasis on the quality and the brand of the product. In response to the preferences of such consumer groups, Tiedan apparel selection of high quality and comfortable imported fabrics and domestic high-grade fabrics, French design and CAD, CAM since the layout cut, simple and sophisticated, thus ensuring the quality of products stand out in similar products. Terminal Marketing: Sales Terminals Reflect the good taste of the world's best-selling end-to-end marketing terminal, for each clothing brand is crucial. Faced with increasingly fierce market competition, brand management has become the top priority for Chinese garment enterprises out of the woods. Tiexi Tony Clothing Co., Ltd. revealed that in the past, mainly to take the wholesale channel Tiendan, rely on this channel, Tiendan brand in terms of sales, or sales profit point of view, have been in the fast-rising channel, in this Process, the initial accumulation of the brand to be completed. After continuous development, in recent years, on the channel terminal, Tietan has given up the wholesale channels that used to provide its main source of profits and started the expansion of stores and shopping malls. In brand promotion, pay more attention to the overall brand image, the systematic operation of the way began to be Adonis used, and even become the mainstream, such as new product launches try and related ordering innovation. In the terminal building, Irondan continue to regulate the image of the terminal. Display is the key to the full performance of the product, but also to attract the purchase, an important means to stimulate consumption, no matter what the sale of goods, display is an important project. Irondan stores are more than 150 square meters in area, the image of a high degree of unity and in the end of the image of a unified basis, according to the characteristics of market demand around the details of work hard to continue to study and guide the entire store to do the display of art products , So that the end of full sales of reddan product quality products. It is the constant efforts and innovation in terminal marketing. The terminal network of Iron Dan is expanding step by step. At present, Tiedan dress has been in Hong Kong, Beijing, Guangzhou, Shanghai, Wuhan and other domestic large and medium-sized cities with a total of more than 400 stores, and stationed in major cities in China, first-line shopping malls, such as Beijing Cuiwei Building, Tianjin Gold ingot, Shanghai New Oriental, Changsha Friendship, Chongqing Wangfujing Department Store, Guangzhou Guangbai, Shenzhen Sun, Dalian New Mart shopping plaza, etc., and in an effort to reach out to the marketing of foreign markets.