Jewelry franchise chain management cheats

What is the secret of joining jewelry sales? How to sell to achieve good profits?

The following items can bring beautiful enjoyment to customers. It is a good joining project, but only selling out jewelry can achieve this goal and gain profits. If jewelry sales do not go out, jewelry stores will not have any significance, so how to obtain more sales performance than their peers in the fierce market competition is particularly important. The following points are the tricks for the trinkets to join in sales, which can better help you find the direction of getting rich.

First, to find out the selling point The customer's purchase of the product is often sentimental, subject to many external factors, want customers to take the initiative to purchase jewelry store products, we must target the target customer group to find out where the selling point of the product. For example, people who buy jewelry for couples express their love, and heart-shaped ornaments are especially welcomed by them. Couples who pursue personality can recommend square or nested ornaments for them; those who like ethnic customs often choose colors. Bright, complex style of ethnic jewelry; and full of natural colors of stone jewelry, but also some casual, love the natural choice of people. For a piece of jewelry, perhaps its selling point is a unique style or unique color ... In short, sales must be found after the selling point of each product to be sold after the sale, the success rate will be higher. As the fashion trend of jewelry changes rapidly, the sales cycle is generally relatively short, so the jewelry store should always plan and design the selling point of the jewelry. In different periods, different consumers display different selling points.

Second, a good sales attitude The jewelry store shopping guide in the guide sales must maintain a smile, neat instrument, listen carefully to the customer's request, good and enthusiastic to express the selling point of the jewelry, to find the topics of interest to customers, and close to the customer's relationship. Even if this customer does not buy things this time, it also gives her a good impression. Maybe next time she is your loyal customer.

Third, earnestly understand customers. The customer is God. In the process of sales, it is necessary to learn more information about customers through various methods. For example, what is the purpose of a customer's purchase of jewelry; appreciation of what type of jewelry; how her character; can even note her contact method, when she likes the new goods on the shelves to notify her to shop to buy.

Fourth, cleverly handle customer complaints A jewelry store will face a variety of different types of customers, almost all customers will make some complaints about the goods or complaints. When faced with this kind of situation, it must be patient, smile as much as possible, not be in direct conflict with the customer, and it cannot be argued. Be sure to listen carefully to the anger and complaints of your customers. Maintain a good attitude, work with customers to find the problem, and try to solve it. Standing in the customer's position for her sake, even if it is difficult to solve the problem, I believe she will understand.

V. Dealing with Out-of-stock Issues In the jewelry store business process, it is inevitable that some customers will ask for a product, but there is no such product in the store. If this happens, first of all, you should apologize to the customer for instructions and inform the customer whether the store will add the type of product, if there is purchase, when there will be arrival, or actively recommend to the customer other products that can be replaced. This will leave a good impression on the customer and strive for repeat customers for the jewelry store.