In recent years, Quanzhou casual wear camp quickly emerged a number of fashion and leisure brands, its marketing strategy and brand positioning and business casual for the product positioning of the plate is completely different, or even run counter to one. They have formed a strong force in the terminal market, cutting the market share of business men's wear. According to incomplete statistics, the current Quanzhou casual wear lineup has Mark Warburg, Carpenter, Sen, Macassini, Ka Rui Shi, all are people, the left bank, Kyrgyzstan Mu, Genghis Khan and Galp, etc. A large number of brands. There are at least three major differences between this category and the business class brands featuring Quanzhou casual wear. The difference between one: the pursuit of the whole concept of design to boost Quanzhou business casual men's brand rise to buy handmade, casual fashion brand in the operation of the process will not work. According to Ding Qun, president of Makassini Asia Pacific Operations Center, an informal, personalized and stylish lifestyle is offered by the trendy casual men's wear, which is bought for the casual lifestyle brand by consumers , You have to buy its pants and underwear, even with its shoes and hats. Therefore, the fashion casual men's design team must have the concept of "whole dish goods", similar to some famous brands of one-stop shopping concept, that is, from top to bottom, from start to finish, consumers can in a fashion leisure brand Store, all the purchases in place, with complete, but the overall coordination. This is a very demanding design team, there must be a core design point, and then spread out from this point, so as to provide a full body clothing for the brand consumers. From the consumer's point of view, people can use the shirt of Shanshan, with Youngor's suit, and then wear O'Connell's shoes. This situation achievements of the business casual men's highly respected "buyer tactics." However, by buyers to all parts of the country to group goods approach, can not meet the fashion and leisure brand that personalized and fashion requirements. The difference between two: the subversion of the traditional way of marketing If the rise of business casual men rely on the spokesman, center advertising and agency, then the fashion and leisure products for the men's brand positioning in the marketing strategy with these three completely coherent. When the brand operators are still talking about the effects of Lee Lang's image spokesperson, the casual fashion brand refuses to talk about the spokesperson's topic and directly tailor the product to consumers with a personalized and fashionable design style. When the tiger smashes 2.717 Billion won in one fell swoop