In the late 1840s, a man named Jay in the western United States first made a novelty and firm work pants in coarse canvas. In 1853, Li Hui Strass in San Francisco for the miner in California with brown canvas fabric processing the world's first jeans for overalls. Jeans turned Indigo in 1858. Benefit Strauss began importing denim fabric dyed with blue dye from a small town in France. Jeans from the United States after its name and spread. 1872 Li Hui. Strauss adopted Jacobs Davis patent, reinforced with pocketed pockets, and gradually evolved into low-waist, straight, tight buttocks jeans style, make it more comfortable to wear fit. After being quickly accepted by the miners and pastoralists in the western United States, it was called "Blue Joan." The development of denim clothing Synthetic indigo dyes were put on the market for the first time in 1877. 1897 Li Hui. Strauss officially established its own name the company, producing denim and denim clothing, creating the myth of the cowboy kingdom. At present the company has become the world's largest garment industry enterprises. In 1902, LEVI STRAUSS died, but he invented the jeans have experienced a long time test, the work clothes or Western workers in the main work clothes, and finally swept the world, has become a uniform of the younger generation. 1912 H · D · Lee, founded by Henry David Lee, the second producer of blue jeans, started producing LEE jumpsuits. The introduction of women's jeans in 1949, set off a wave of women wearing jeans. The first zipper jeans appeared on the market in the 1950s (first zipper jeans by Lee in 1925; US military supplies in the 1940s). In mid-1950, LEVI started advertising her products, jeans in the United States became popular. By the late 1950s, jeans had become part of American culture, and in 1958 about 90 percent of American youngsters owned a pair of jeans. During World War II, American soldiers were also wearing jeans on duty, and straight jeans, such as Lee101 and Levi's501, were extremely red. 60s is the emphasis on the shape of thin and narrow jeans and color to play the lead era. The late 60s to 70s short A-shaped narrow fit on the assembly of low-waist, tight buttocks, flared jeans dominate the world. In the mid-1970s, Hong Kong and Taiwan started to produce denim and jeans. In the 1970s, the traditional five-pocket jeans have been classified as contemporary fashion, fashion designers began to design denim, changing the wide-angle pants, bell-bottoms, and the introduction of elastic, super tight jeans. In 1974 the market introduced the first washed jeans. The late 70s, early 80s Guangdong, Shanghai, Jiangsu, Liaoning and other places have been producing denim and denim clothing. The 1980s, thin and narrow jeans and "come back", unconventional people, deliberately plan a big hole in the knee, etc., to show personality. Jeans popular tattered style, spend a little money can buy a symbol of the brand-name jeans. After the mid-80s, represented by Levi's501, do not blindly pursue the popular, almost all the clothes can be matched with straight jeans re-winning, once again popular. Jeans from the previous emphasis on fit docile, evolved into the pursuit of the taste of the original straight jeans cropped, the style evolved from bell-bottoms to radish pants. 90's, the trend of return to the original, the popular imitation of jeans just birth of people wear: large size loose, waist part back to the hip bone is now known as "made cowboy" era, a variety of elements are added to the jeans or Is to break up the cowboy elements to re-combination. In the early 1990s, as the first European denim brand, Lee Cooper landed in Beijing, bringing a fresh air to the Chinese cowboy market and giving Chinese people a breakthrough in terms of innate size and full enjoyment of European-style sentiment. More than 90 years of history, the British Lee Cooper denim brand, its products have been marketing more than 70 countries and regions in the world. In 1997 Lee's Lee 10IZ Jumbo Jeans with innovative Guinness record of 23 meters was displayed in Beijing and Shanghai to make people feast for the eyes. In 1999, popular embroidery, nail feathers, full of national atmosphere of jeans. In 2001, blue wash blue jeans washed water will once again revive. Jeans culture did not change a full hundred years, until the seventies become a global trend of the collective, in the style and change only a breakthrough evolution. Changes in the appearance of jeans, in the seventies and eighties can be said to go extremes. And into the 90's, jeans has become the fashion scene, designers compete one of the highlights, such as light-colored series, washed series, is the white series, wrinkles lines, spiral lines, etc., Denim style, no one replaced, but also because of the designer's love, making distinctive denim clothing, not just cheap style, but a little price of a high-end items. For centuries, jeans as a fashion in the fashion tide into a gorgeous wave. The subtle changes of the old texture and color appearing after the scrub show the bold and boldness of returning to the innocence. The fit and tightness of the geometrical tailoring makes people feel more chic and energetic. LIEKANU - the origin of the United States Texas cowboy hunting tribes Texas cowboy tribal leaders with a bunch of valiant cowboy ride gallop, horse galloping Mercedes Benz in the original grasslands of South America; once, when they hunt a beast, The cowboys broke into a virgin forest and lost their way. When they strayed into the territory of the Indian tribes and the cowboy chieftains were arrested, the Indians plucked all the belongings of the cowboy's headgear. There was only one rugged jeans and was imprisoned in the Indian Waiting in the dungeon for disposal. A beautiful and kindly Indian tribe slave Nuka, secretly sent food to Texas cowboy tribal leaders, cowboy leaders grateful to the card slave was adored and decided to take her with the Indian tribe. The cowboy leader planned to flee the plan, tore off the jeans on the body, and write on to the tribal brothers planned to let Carnu pass to him. A few days later in a dark night, the cowboys set fire to the Indian Colt; to sneak east of the road, the successful rescue of the cowboy leader and card slave. Texas Cowboys to commemorate this period of history, the cowboy team named "hunting card slave LIEKANU" cowboy. Their uniforms and costumes were the most emblematic symbols of the time, famous in the western United States; it exudes the "independence," "freedom," "adventure," "sexy," "casual" The cowboy atmosphere, giving a sense of back to nature. Liekanu jeans have the ability to work with counterparts from all over the world to establish long-term, friendly and cooperative relations to create a 21st-century cowboy tomorrow.