Lingerie brand gifted color 2016 spring and summer new conference site

Lingerie brand gifted color 2016 spring and summer new conference site

Guangdong Radio and Television, Guangdong TV, South Satellite TV, Sina, Phoenix, Tencent, Ruili, as well as underwear apparel newspapers, underwear vision reports, lingerie channels and other media have witnessed the talented and silky appearance of the gorgeous.

At this press conference, the talents of the “post-modern ethnic style” have seen a lot of talent and attention to detail. Among them, Liu Jinli’s “Five Points of View” and “Tianzi Fushou in Hand-to-Go Mutual Assistance”, Guangdong TV broadcasts the “Big Love” recording to the conference site. The dynamic shows of the two brands are the highlights of this conference.

Liu Jinli publishes "Liu Wu"

At the beginning of the meeting, Mr. Liu Jinli, the founder of Tianzi Tricolor, made a speech. In her speech, she remarked that in the past two years, the domestic and international environment has been surging, and the underwear industry has also fallen into a difficult position for development. Under the background of this industry, talents and talents put forward the idea of ​​“preserving growth, creating advantages, progressing steadily, and developing with multiple brands”. With offensive thinking, they seized the market and achieved outstanding results, allowing peers to take notice. In terms of marketing, all indicators have shown healthy development.

In addition, Liu Jinli also put forward a "five-point view" at the press conference, involving micro-business, O2O, VC, docking the capital market, and going abroad. She said that in the next three to five years, talented people will establish a micro-business sharing system and offline chain, and will introduce VC, PE, and then dock with the capital market, "let partners become shareholders." Liu Jinli disclosed that talented people in the next three to five years will go abroad and realize “industry interaction and project cooperation” in Europe and Southeast Asia, so that “where there are Chinese people, there will be talented people”.

According to underwear channel reporters, "Liu Wu Shi" almost encompasses the current development boom of the industry, which can be called "big tricks."

In fact, under the background of the "Internet +", "One Belt, One Road," "Zero Tariff," and "New Three Boards," the factors affecting the development of the underwear industry and enterprises are no longer confined within the industry and within companies. Therefore, regardless of whether talents and VC, PE hand in hand, or to create a micro-distributor distribution system, or go out of the country, must first walk out of the industry, get rid of the shackles of industry properties, can complete the company's mind and strategic decision-making reserves.

"ethnic style" + "e mutual aid", talented natural resources "China's good" line "China's good"

In the nearly fifteen-minute speech, Liu Jinli also talked about the development measures of the talented and silky brands.

She said that talented natural beauty and sister brand Rurui will strengthen the creation of differentiated products, refine the "post-modern Chinese" style, adhere to product thinking and consumer experience thinking, strengthen patent construction, and will join hands with the Internet mutual aid platform. "Mutual aid" to create a talented care center, providing services for talented consumers.

With the introduction of "zero tariffs," more and more foreign brands will enter the Chinese market, and domestic brands with "European and American style" will be in an unfavorable situation when they compete with genuine European and American brands. In this regard, Liu Jinli said that talented people will continue to adhere to and carry forward the aesthetic concept of “post-modern Chinese style”.

In addition to adhering to the Chinese style, talented people will continue to strengthen the construction of patents. According to Liu Jinli, the company currently owns 4 patents. In addition, there are still 5 patent applications in the state of approval. In the next 5 years, 10 patents will be born.

At the press conference, Talent Intelligence also entered into a strategic partnership with the Internet mutual aid platform “E Mutual Assistance”, established a talented care center, and “China Good” with “China China.” It is understood that the center will benefit tens of thousands of talented members. “Let the talented members enjoy life-long enjoyment of the protection plan for preventing women's cancer up to 600,000 yuan. In order to carry forward the "E Mutual" caring spirit, Guangdong Satellite TV also recorded the "Big Love" program recording and moved to the conference site where it interacted with the guests.

Dynamic catwalk, old Shanghai and Chinese style

As a conference, the best expression of a brand's aesthetic tendencies is often a dynamic catwalk. The talent show and the silky roar show were staged between the general manager Liu Jinli's speech and the recording of "Love and Love". From the exhibition catwalk video, music, props, T stage layout, on-site atmosphere and other aspects, it is not difficult to see the unique understanding and persistence of “ethnic style” by the talented and silky brand.

Shanghai in the 1930s and 1940s was the prosperous representative of old China, and the talented atmosphere of the show was premised on such a social background. Along with Yao Li's "Rose and Roses I Love You" and Zhou Yi's "Night Shanghai", the talented and silky new product catwalk kicked off.

As one of the seven songs on the beach at that time, Yao Li and Zhou Yi were the pioneers of that era. On many occasions, their photos and their masterpiece “Rose Rose I Love You” and “Night Shanghai” became one of the old Shanghai cities. The logo has also become the symbol of old China and the symbol of fashion in that era. The talented new product show will set the atmosphere of the show in such a period, which can clearly show the aesthetic ideas of the two brands.

The summary of the speech made by Liu Jinli, general manager of Foshan Rurui Underwear Co., Ltd.

1. In recent years, under the circumstances that the talents and talents in the same industry are difficult to operate, we have seized the market with offensive thinking and let our peers take notice. From the perspective of internal marketing, various indicators have shown healthy development.

2. We advocate "commodity" thinking and "product" thinking to promote brand development.

3. With the entry of zero tariffs and more foreign brands, European and American style underwear products will encounter a strong impact. In the past nine years, in order to uphold China’s post-modern ethnic style, we have declared that only ethnic people are the world’s.

4. We want the brand to return to the product. Everything will return to the product and consumer experience in the future.

5. In the era of Internet+, we will create O2O micro-distribution and offline chain systems. These systems are expected to invite strategic investments from VCs and PEs. Talentedness and fickleness We will connect with capital in the future. This is our strategic plan for the next three to five years. Our goal is to have all our partners be shareholders.

6. E mutual aid is the first network mutual aid platform in China. In order to establish a talented care center, the company has established a talented care center in Shanghai. In order to become a member of the talented nature, it will enjoy the life-long enjoyment of the maximum of 600,000 yuan for the prevention of female tumors. Protection plan.

7. There are currently 4 patents successfully filed, and there are 5 patents pending. In the next five years, 10 patents will continue to be added.

8. Inherently talented and silky, responding to the “Belt and Road” strategy, starting this year we started from Europe and Southeast Asia, and initiated industrial exchanges and project cooperation. In the next five years, our goal is not only in China but also globally. There are talents in the Chinese community. This is our strategic plan for the next five years.