Set up an office in front of the order to build base production
Under the influence of the international financial crisis, Zelong Garments set up sales offices in three frontier cities in the country and set up sales offices. It has set up production bases in five major cities with developed domestic textile and apparel industries to provide customers with different kinds of products. By adopting the "Octopus Strategy" and implementing proactive marketing, Zlonglong garments won many new foreign orders and gradually opened up the previously empty international markets such as the U.S. market.
It is understood that the dragon clothing from January to May operating indicators show that in the first 5 months to win the customers, the new customers accounted for nearly half. This year, the dragon clothing set himself an 80% growth target.
Set up offices in frontier cities
This crisis for many businesses is a rare opportunity for Chairman Zhaolong to look forward to becoming a long-term president. "Many people think that demand in the international market has shrunk and orders have been hard to come by, In fact, although the cake is small, but at the same time fighting for fewer people, the withdrawal of competitors, no doubt for the rest of the business provides a good opportunity. This time, we should increase Marketing and promotion, seize the opportunity to grab the exit market. "
From last year, the dragon clothing began to start active marketing strategy --- "octopus strategy." In major cities in the layout, set a target sales base, and gradually set up sales offices in the local. "Currently, we tentatively set up three sales bases: Shanghai, Guangzhou and Xiamen, which are the cities with the most international markets and set up offices in these three sales bases to have more direct access to more International merchants, to provide the most timely service. "Cai Zailong introduced Road, Shanghai, Guangzhou, Xiamen is the first three claws of octopus, Shanghai, Europe and the United States and other places for high-end customers, Xiamen for low-end customers, and Guangzhou For Africa, the Middle East and other customers, sales offices around the target customer base is different, thus building a three-dimensional sales network, can be more than a variety of international merchants network come in.
In addition to building a sales network for the original target market, the recent trip to Taiwan also added Cai Zulong to his original marketing plan: setting up an office in Taiwan and seizing new international markets. It turned out that in the past the United States market (US market: refers to the United States and the surrounding market) orders are monopolized by Taiwan-funded firms, and in this round of crisis, many suppliers in Taiwan have also been hit hard, supply capacity of Taiwanese greatly Cut, so customers began looking for new suppliers. The visit of Cai Zarong to Taiwan unexpectedly touched some U.S. clients and laid the foundation for opening up the U.S. market.
"It is understood that even if the US market demand reduced by about 25%, but the closure of Taiwan suppliers more supply can not meet the demand if we get involved in this market, you can get 30% of the market share. In terms of us, it is an extremely rare opportunity. "Cai Zailong said that Taiwan is the frontline area for customers who come into contact with the US market and that opening an office in Taiwan can help companies win this new market in time. "Not just in Taiwan, we have plans to set up sales offices where we have close access to the international customer base in order to get first-hand customer resources."
Five major production base to improve product categories
Sales offices in front of the well-run, with new customers gradually increase the number of new orders, but also against the dragon clothing production put forward new requirements. "Customers' demand for product categories is getting more and more widespread. Some new customers also require comprehensive products. The demand for products ranges from ordinary underwear products such as briefs and lace pants to knitted underwear and thermal underwear, which requires us Manufacturers can get the shipment in time. "
Therefore, the dragon clothing selected the five major cities of national textile and apparel for the production base, set up branches in the local, the five production bases is the last five claws of the octopus. "The five major production bases are Jinjiang in Fujian, Zhongshan in Guangdong, Qingdao in Shandong, Jintan in Jiangsu and Nanchang in Jiangxi. The headquarters of Jinjiang is mainly the production of underwear. Zhongshan is a knitting base and Qingdao produces thermal underwear." At present, Zhongshan Xiaolan factory in Zhongshan, Guangdong Province has also been established.
As early as before the layout of the production base, Cai Zhaolong started to process the process of recycling headquarters plant. Cai Zulong said that this process reengineering model will continue in the five major production bases, "the perfect product line with fast delivery will win us more stable customers."