In the face of the world financial crisis, Qinghai County, Hebei Province, overseas-based cashmere industry has been severely challenged: since the second half of last year, deep-processed products export orders decreased significantly, business inventories increased day by day. Faced with this situation, Qinghe County Committee and County Government actively responded to the decisive launch of the Qinghe Cashmere Products Wholesale Market, which was just completed in the first phase last September. After the market started, the county party secretary Jidong book proposed "three measures simultaneously" to invigorate the market: First, to win inexpensive, both ex-factory price to the wholesalers, but also directly to consumers; Second, let the market known , Within a radius of 500 km circle, the use of newspapers, television and other media widely publicized to expand market influence; third is invigorating the tourism shopping, with the historic sites and Qingliangjiang Ecological Park, and Shandong, Hebei, Henan signed a dozen travel agencies " Cashmere city tour ", every day to attract thousands of people come to travel shopping. In this way, they have created a channel for expanding domestic demand through all directions. As the market for cashmere products started its operation for 8 months, more than 100,000 people, including wholesalers, have come to wholesale products or travel shopping and the revenue has reached 150 million yuan. Innovative and cashmere products Qinghai cashmere products market can become a channel to expand domestic demand through all directions. The key lies in that Qinghe people have changed from "one season wearing" to "four seasons enjoyment" through continuous technological innovation. Cashmere has an excellent "warm" at the same time, it also has the incomparable absorption of sweat and moisture performance of other fibers. As a result, Qinghe people for the characteristics of cashmere, make people "enjoy the Four Seasons" big fuss. Through technological innovation, they have developed the spring and autumn wear thin cashmere sweater and summer wear short-sleeved T-shirt. When people wear it, they have gradually realized the superiority of such cashmere products. For example, with chemical fiber or cotton-woven spring and summer shirts and T-shirts, long time no wash, it will feel wet, but also an unpleasant smell of sweat, and use cashmere weaving such products, even if wear longer There is no such phenomenon. With the advent of cashmere spring and autumn shirts and T-shirts, Qinghe people have tried to make a scientific blend of cashmere with other fibers, so that cashmere products not only highlight their comfort characteristics, but also cool the summer. In the round after round of technological innovation, cashmere / milk silk, cashmere / silk, cashmere / bamboo carbon fiber, cashmere / soybean fiber and other products have appeared in the market, these technological innovation blended cashmere products, has attracted the majority of The eyes of consumers, but also refresh the traditional concept of people wearing cashmere products. DongGao Group is the earliest company to develop a blend of cashmere and soybean fiber in Qinghe. The company produces spring and autumn cashmere sweater and summer cashmere T-shirt, which are not only popular in over 30 domestic provinces, municipalities and autonomous regions, but also exported to Western European and North American markets. The enterprises that carry out scientific and technological innovation are not limited to only one Tungao Group. The brands of Abbott, such as Sirius Group and Siu-Pik, also produced by Sanli Group also make the products breathable and cool by adding silk or milk silk into the cashmere. At present, summer wear short-sleeved cashmere blended T-shirt, has become the fashion pursuit of consumers. Currently, businesses entering the market early 2009 new T-shirts on the counter. These beautiful colors, fashionable styles, light texture of cashmere summer, has attracted more and more tourist shopping crowd. One from Shijiazhuang, Hebei, consumers bought a few pieces of plaid plus silk collar blouse. She said that this style is very popular in Shijiazhuang this year, did not expect to see this product in the Qinghe. Processing, specialized production Yun-sheng machine Qinghe cashmere products market inexpensive, due to its specialized production. In the past, Qinghe cashmere processing are "small and complete" mode of production, from weaving, sewing to finishing, testing, equipment ranging. Capital investment in equipment needed to invest large, bringing the cost of production is too high; processing more links so that managers busy in the management of the ring that the result is which ring is not fine, the final impact on product quality . Qinghe cashmere products market put into operation, in order to enhance the quality and reduce costs, began to take the road of specialized production division. After vigorously attracting investment, they brought the domestic cashmere giant - Inner Mongolia Deer Wang Group, the implementation of "the company put a single, business processing, testing and acceptance testing center" mode of production, as the processing households only a part of the processing, the more The more refined, not only less equipment, processing quality also went up. Qinghe cashmere products specialized production, in different aspects of a small and specialized, but also large and specialized. Such as finishing, is a high technological content of a link. Qinghe Market Management Committee well-known finishing company - Zhejiang Quepei companies attracted to the market, the business with tens of millions of inputs and advanced specialized finishing equipment, not only to sort out the cashmere products in the feel, Color fastness and other aspects of SMEs have incomparable advantages, but also greatly reduce the cost of finishing. Qinghe cashmere products market, in order to create a high-quality, low-cost products, is currently implementing three major events. First, the establishment of cashmere research and development center. The center hired senior apparel designers, regularly introduce to all enterprises independent research and development of new clothing, so that the cost of production and then reduce business. Second, with well-known enterprises to expand specialized production. They recruited the well-known Chinese enterprises - Jiangsu Heilan Group Qinghe cashmere products market. As soon as the enterprise joined the market, it put the production task of 1000000 cashmere products on the specialized production in Qinghe. Third, the use of high-tech equipment set up deep processing "aircraft carrier." Market to take a joint investment fund-raising 20 million yuan, launched 50 computer jacquard machine for the market in a timely manner to provide marketable cashmere products, but also for the wholesalers to provide a convenience, as long as wholesalers make an appointment two days in advance of purchase, to the scheduled time You can take the goods away. Low prices, sheep wool products favor Qinghe cashmere products market to open up the hot channels for internal demand, but also because they developed the cashmere products to attract a huge civilian population. People come to Qinghe travel shopping, usually buy thirty-five wool products, buy more than 10 pieces. When asked why they bought so much, they said: "Sheep sweaters are cheaper than sweaters and buy a few more items to make their families comfortable." Sheep wool was discovered and developed by the Qinghe people. Qinghe people in the practice of combed cashmere found in Yecheng, Xinjiang sheep and Inner Mongolia Ujimqin fat tail sheep, northern China area of ​​the soil species of sheep, the hair delicate texture, similar to cashmere. When the Qinghe discovered the secrets in the wool hair, they began to try to develop the wool into products. They woolen wool into yarn, trying to weave sweater, the result of Qinghe overjoyed. Woven with cotton wool shirt sweat, moisture, such as performance and cashmere basically the same. Not only that, due to the long wool fiber, pulling large, not only weave the ball can not afford the ball, but also durable. Wool products can be favored by the vast number of consumers, the key is its low price. China's sheep wool rich in resources, annual output of 50,000 tons, more than the total amount of the world cashmere 4 times. Compared with cashmere products, the price of sheep wool products is only one-tenth that of the cashmere products, which is well received by the wage earners and the vast rural consumers. (Xu Jin Ting Yan Xiuzhen)