Bird's eye view of Oriental Textile City
The local leisure wear leading enterprise - Soute Special Group Co., Ltd. (hereinafter referred to as "Search Special"), announced on the evening of May 10 that the company and the People's Government of Shengze Town, Wujiang District, Suzhou City (hereinafter referred to as "Party A" ") signed a comprehensive strategic cooperation framework agreement, the two sides will play their respective advantages in the future, in the textile and garment industry R & D and design, brand promotion, supply chain finance, trade market operation management, warehousing logistics base construction, the establishment of industrial investment funds, the use of capital The market and other aspects have launched comprehensive strategic cooperation to promote the development of Shengze Town's textile industry to a higher level, and promote the company to become China's leading strategic lifestyle industry integrated service provider development strategy.
According to the announcement, the company and the Shengze Town Government believe that the two sides can start from the cooperative operation and management of the Oriental Textile City of Party A as the beginning of comprehensive strategic cooperation. The Oriental Textile City is located in Market Road, Shengze Town, Wujiang District, Suzhou City, Jiangsu Province. On the south side, it covers an area of ​​about 52,000 square meters, with a construction area of ​​about 170,000 square meters. It can rent about 1,800 shops. It mainly deals in textile raw materials such as apparel fabrics, home textile fabrics, accessories and silk products, relying on the origin of local fabrics. Advantages have become an important textile trading center, price formation center and information release center in China.
At present, the main business of Oriental Textile City is Jiangsu Shengze Oriental Textile City Development Co., Ltd., which is actually controlled by Shengze Town Government. Shengze Town Government will actively promote Jiangsu Shengze Oriental Textile City Development Co., Ltd. to cooperate with Soute.
After the signing of the agreement, the Shengze Town Government is responsible for arranging a team of search and special financial consultants to conduct due diligence on the Oriental Textile City. After the investigation, the two parties will further discuss matters related to the future operation and management of the Oriental Textile City. It will introduce strategic investors to establish Oriental Textile City Operation Management Co., Ltd. (hereinafter referred to as “Operation Management Companyâ€), which is controlled by Soute, in the government area of ​​Shengze Town, and sign the operation management contract of Dongfang Textile City with the relevant rights and obligations, and clarify the contract. The rights and obligations of both parties.
It is understood that Shengze Town is a famous economic center in China. In 2017, its GDP reached 42 billion yuan, ranking among the top ten in China's Qianqiang Town. The textile industry is the pillar industry of Shengze Town. The town has more than 2,500 textile enterprises and nearly 10,000 textile traders. The whole town has formed a process from silk reeling, chemical fiber spinning, weaving, printing and dyeing, fabric deep processing to clothing. The industrial chain of textile finished products; at the same time, it has also formed an industrial service supporting system integrating R&D, production, market, logistics and service, and has become an important textile research and development, production and trade base in China.
The first textile net reporter learned here that Shengze Oriental Textile City, which opened in 2017, is a key project for industrial transformation and upgrading created by Wujiang District and Wujiang High-tech Zone (Shengze Town). The first phase of the project covers an area of ​​52,000 square meters, with a construction area of ​​over 170,000 square meters and more than 1,800 shops. It provides a one-stop exhibition trade of clothing fabrics, home textile fabrics and silk products. Among them, the B1 layer is the silk boutique area, the first and second floors are the clothing fabric area, the third floor is the home textile fabric area, the fourth floor is the exhibition trade center, and the fifth floor is the supporting service area. The project is equipped with brand fabric display, event meeting place and multi-functional exhibition hall. It also has a customer service center, e-commerce center, financial catering and various supporting service professional institutions, which will be transformed into textile exhibition trade, R&D design, industrial finance and electronics. A comprehensive exhibition market cluster of services such as business, warehousing and logistics and business support.
According to public information, Soyu is mainly engaged in brand apparel operation, supply chain management, brand management, commercial factoring, etc., and strives to build a comprehensive service system for upstream and downstream enterprises in the fashion lifestyle industry, and build the company into a leading position in China. Integrated lifestyle service provider.
In terms of brand apparel operations, Soyu is mainly engaged in the design and sales of “trend frontline†and series of sub-brands. It is a collection of 10 trend sub-brands in the “trend frontline†stores to create a large-scale casual clothing collection store. The consumers of the company's apparel brand are positioned as young people aged 16-35, and the price is positioned as a cheap fashion. The market is positioned in the domestic third- and fourth-tier markets.
Searching through the combination of direct marketing and franchising, Search has established a sales channel in the country and established a leading competitive advantage in the domestic third- and fourth-tier markets.
In terms of supply chain management, Soyu specializes in the wholly-owned subsidiary Dongguan City Search Yute Supply Chain Management Co., Ltd. as an operation platform, and each of the various textile and apparel industry clusters in the country invests with each partner to set up a holding subsidiary to gather the region. Supply chain resources and market resources, using the company's years of experience in centralized procurement, design and development, production management and warehousing and distribution, to provide efficient and low-cost supply chain services for fashion industry brands, manufacturers and other customers. In the country, we will build a fashion industry supply chain service system with wide coverage and strong supply capacity.
According to the financial report, in 2017, there were 11 supply chain management holding subsidiaries in Dongguan, Zengcheng, Foshan, Hubei Jingmen, Jingzhou, Jiangsu Wujiang, Nantong, Zhejiang Shaoxing, Fujian and Xiamen.
In terms of brand management, the wholly-owned subsidiary Dongguan City Search Special Brand Management Co., Ltd. is used as an operation platform to invest in a number of holding project subsidiaries in the developed regions of the national apparel consumer market, bringing together the region with rich market resources and marketing. The ability partner, using the company's years of experience in store management, merchandise display, brand promotion, personnel training and O2O marketing brand management, to carry out brand agency distribution business for the brand enterprises of the fashion life industry, build a nationwide Efficient and perfect fashion industry brand operation management service system. During the reporting period, the company has three brand management holding subsidiaries in Nanchang, Jiangxi, Dongguan, Guangdong and Hubei, Hubei to carry out related business.
So Yute said that in 2018, the company will continue to provide consumers with “super cost-effective†casual apparel in terms of apparel brand operation, and inject new ideas in design and development, marketing and promotion, offline integration, and supply chain management. Kinetic energy, giving the brand a new vitality and promoting the steady improvement of sales performance; while in the aspect of supply chain management, focusing on controlling risks and improving business models, strengthening training, continuing to broaden the scope of business, launching B2B trading platform, providing customers with high efficiency, Low-cost value-added services promote the steady development of the supply chain management business and provide solid support for the steady growth of the company's operating income and profits.
Editor in charge: Gao Wei
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