As one of the most representative textile cluster bases in the country, Zhejiang Shaoxing Keqiao textile industry has a long history and a leading position. As early as the Sui and Tang Dynasties, "Yueluo" was famous all over the world, and to the Ming and Qing Dynasties, there was even more "the time to sing the sound of the machine, the sunrise Wanzhang silk". Keqiao District is known as the economic zone with “on a piece of cloth†and is the “world factory†for chemical fiber fabrics.
In recent years, Keqiao District has taken the initiative to respond to the new normal of economic development. It has promoted the “three times of entrepreneurship†of China Textile City and the transformation of the textile industry cluster as the main starting point, and promoted the transformation and upgrading of traditional industries, and made positive progress. Not long ago, at the 2016 National Textile Industry Cluster Re-evaluation Summary Meeting held in Beijing, Keqiao District was awarded the title of “China Textile Industry Base City†by re-evaluation, and Keqiao District was also awarded “China Textile and Apparel Industry Sustainable Development Innovation Demonstrationâ€. Cluster" title. At the same time, the Economic and Information Technology Bureau of the district won the “Outstanding Award for Development of Textile Industry Cluster Regional Developmentâ€, and the Knitting Industry Association won the title of “Excellent Association of Textile Industry Clustersâ€, and Yangxunqiao Town was awarded “Chinese Curtainsâ€. "The town of window screens", Yuzhen Town and Lanting Town were awarded "China Knitting Town", Xialu Town was awarded "China Nonwoven Fabric Town", Qianqing Town was awarded "China Textile Raw Material Market Famous Town", Qi Xianzhen was awarded the title of “China Textile Machinery Famous Townâ€.
Looking at the whole country, there are six textile towns with unique characteristics in a county. I am afraid it is unique. Relying on the Keqiao Textile Industry Cluster, China Textile City has become the world's largest textile professional market after more than 20 years of unremitting development. At present, Keqiao District produces 3.25 million tons of chemical fiber and 16.2 billion meters of printing and dyeing cloth, accounting for 7.2% and 30% of the national output respectively. The high value-added products account for an annual increase of more than 5%, and the textile industry has improved efficiency. . China Textile City covers an area of ​​3.72 million square meters, with a market of 29,000 households and more than 50,000 varieties. In 2016, China Textile City market group achieved a turnover of 150.414 billion yuan, an increase of 8.85%; "Online Textile City" achieved an online transaction volume of 22.076 billion yuan, an increase of 26.34%.
The ability to innovate continues to improve, and the synergistic effect appears
In recent years, Keqiao has accelerated the transformation and upgrading of textile industry clusters in accordance with the basic ideas of “improving the industrial chain, promoting high-end and enhancing competitivenessâ€. At present, there are nearly 8,000 textile enterprises in Keqiao District, including 775 enterprises, which have formed upstream polyester and chemical fiber raw materials, weaving, dyeing and finishing in the middle reaches, downstream clothing, home textile, textile market and online textile. The country's most complete industrial chain and marketing system, the textile industry chain has outstanding advantages; it has been rated as the national new industrialized textile printing and dyeing industry demonstration base, China's green printing and dyeing R & D and production base and Zhejiang's first industrial cluster transformation and upgrading Demonstration Area.
Shen Zhijiang, the head of Keqiao District, said that since the pilot transformation of the textile industry cluster, Keqiao has closely followed the opportunities and challenges brought about by the economic transformation and upgrading, based on the cluster characteristics of “industry + market + cultureâ€, bold exploration and innovative management. Strictly push hard, focus on the implementation of the "four major projects" of printing and dyeing agglomeration, market improvement, intelligent manufacturing, and service optimization, so that the pilot work can be promoted in a strong and orderly manner.
The sustainable development of Keqiao Textile Industry Cluster lies in policy guidance and government encouragement, which stimulates the creative enthusiasm of enterprises; it is the benign competition of enterprises in the cluster to enhance each other's innovation ability; the massive information and industry development transmitted by China Textile City Market Trends provide direction for corporate innovation. In the past ten years, the number of patent applications in Keqiao textile industry has grown rapidly. From 2005 to 2015, the number of invention patent applications per year has increased from one to 40, and the number of utility model patent applications has increased from zero to 147.
The textile and garment industry is a fashion industry, and creative design is a remarkable manifestation of textile innovation. In recent years, with the gradual deepening of the construction of “Fashion Keqiaoâ€, the creative design level of China Textile City and Keqiao Textile Enterprise has been continuously improved, and the collection of creative design is emerging. Around the creation of an international textile creative center, Keqiao has built three platforms, namely F5 Creative Park, Science Park and China Textile City Creative Park, with a construction area of ​​500,000 square meters. The concentration of enterprises in the park is increasing at an average rate of 15% per year. The average annual growth rate of employees is 17%, and the operating income of creative enterprises is increasing by an average of more than 10% per year. In 2016, the three major park-related enterprises drove sales of 13.747 billion yuan.
Keqiao used to “hate cloth and not wear clothes.†In recent years, Keqiao extended the industrial chain, and the dominant enterprises turned their attention to the downstream clothing industry. For example, Zhejiang Herbal Textile Technology Co., Ltd. has established long-term cooperative relationships with famous domestic and international clothing brands ZARA, GXG, VERO MODA, ONLY, and La Chapelle. The company also founded the clothing brand “Barutâ€. Wu Xiaomei, who returned from overseas, founded Zhejiang Patner Clothing Development Co., Ltd., and “Patner†made its debut at the Keqiao Autumn Textile Expo held on October 14, 2016. The coats were fashionable, atmospheric and high-end. It is especially eye-catching. On November 5 of the same year, “Patner†entered Keqiao Yintai Department Store.
In the future, Keqiao will carry out high-end textile cultivation activities, technology-led special actions, textile industry benchmarking activities, industry and market integration actions, and promote the textile industry from traditional block clusters to high added value and low energy with greater intensity and speed. The transformation of modern textile industry clusters with low consumption and low pollution has better started the brand of “Keqiao Textileâ€.
Blowing the "Three Entrepreneurship" horn, "Three Brands" Tree Benchmark
In August 2015, at the “Three Entrepreneurship†Development Conference of China Textile City, a clear and strong overall goal was put forward, namely, comprehensively promoting the market intelligence enhancement, industrial fashion upgrading, and urban internationalization expansion. The “Year of the Year†has created China Textile City into an international, fashionable and intelligent textile capital with high visibility and important influence.
In 2016, the China Textile City Construction and Management Committee of Keqiao District vigorously promoted the decision-making and deployment of “three times of entrepreneurshipâ€, fully implemented the strategy of “promoting the district of service industryâ€, and accelerated the planning and construction of the textile city market, management services, and investment in Long City. E-commerce, brand image, market party building and other work, the "China Textile City" three times of entrepreneurship and "new 611 project" work promotion mechanism, "three times of entrepreneurship" has taken a solid and powerful step.
China Textile City “three times of entrepreneurship†has injected the concept of “Light Textile City+â€. The "New 611 Project" will use six years to promote the construction of more than 100 projects and "create" a textile city. Specifically, it includes “Light Textile City + Physical Marketâ€, “Light Textile City + Fashion Ideaâ€, “Light Textile City + E-Commerceâ€, “Light Textile City + Modern Logisticsâ€, “Light Textile City + Exhibition Economyâ€, “Light Textile City + Modern Finance†"There are six aspects." At the same time, China Textile City's three major brands (Keqiao Textile Expo, Keqiao Index, and the world) are well-known and become the benchmark of the industry.
Keqiao Textile Expo is the benchmark for the exhibition of industrial clusters in the textile industry. Keqiao Textile Expo relies on the advantages of industrial clusters to find a good export for commercial circulation. The Keqiao Textile Expo has been established for 18 years and has become one of the three major textile trade fairs in China. In 2016, the number of professional buyers of the Spring Textile Expo reached 36,330, an increase of 9.3% over the previous year; the turnover reached 5.742 billion yuan, an increase of 9.2% over the previous session. The number of professional buyers of the autumn textile fair reached 40,470, an increase of 9.2% over the previous session, and the turnover reached 8.247 billion yuan, an increase of 9.1% over the previous session.
The “Globally Covered†Matching Conference started in 2009 and is a series of industrial and creative docking activities organized by the China Textile City Construction and Management Committee of Keqiao District. The docking activities have been in the textile industry clusters of Shenzhen, Wenzhou and Dalian, as well as Italy and Dubai. The international textile fashion high places such as France, Japan and South Korea were held, which fully demonstrated the elegance of China Textile City. The international influence of the “Worldwide†Matchmaking Conference is increasing. In 2016, it held 7 competitions with industrial clusters such as Beijing, Shenzhen and Hangzhou, bringing orders over 100 million yuan to operators.
China Textile City “Globally Covered†Group Debut at Beijing International Fabric Exhibition
The China·Keqiao Textile Index has been in operation for nine years since its release in October 2007, and has played an important role in the industry. The industry dynamics reflected by Keqiao Textile Index are scientific and accurate, and the early warning forecast provided is prompt and timely. It has become one of the most authoritative textile indexes in China. In October 2016, China's first textile fashion index, the China·Keqiao Fashion Index, was released. Keqiao took the lead in establishing a fashion discourse right in the industry.
In addition, Keqiao also successfully held a series of brand event meetings. Successfully held the "China Textile City Cup" 2016 China International Fashion Creative Design Competition; introduced the 2016 Sino-Italian Textile and Apparel Industry Cooperation and Development Forum and the China-Italy Designers Release Show, the Global Textile Digital Inkjet Printing Summit and other brands and professional activities. The “Spinning City has a home†market party service standardization pilot project won the national project and became the country's first market-level party construction service national-level social management and public service comprehensive standardization pilot project.
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