Recently, the activity of "Green Young Fruit Fall in Love with Zhejiang Summer Parent-child Summer Camp Cultural Tour" co-founded by Shenzhen Special Zone Daily Newspaper Youth Green Children's Wear, Shaoxing Cultural Tourism Group Company, Zhuji Tourism Bureau and Hengdian Movie & TV City has officially started. The event was the first cross-border cooperation between Shenzhen Special Zone Daily and the travel industry. As a company engaged in children's clothing, Green Fruit participated in such a tourism activity. When the apparel brand encounters a "cultural journey," it will burst out spark? With these questions, the reporter walked into the office of Chen Yuzhen, general manager of Hong Kong Green Fruit Trade Co., Ltd. Children's fashion with experts Reporter: Green fruit Children's clothing is familiar to many parents, why green fruit is defined as "children's fashion with experts?" Chen Yuzhen: Originally created "green fruit" is a stronger psychology, is to let Chinese children can also wear the same wisdom as foreign children, wear clothing. I read the design in France, I found that foreign children can choose according to their own preferences Winnie the Pooh, Mickey Mouse, Garfield, Disney, Christian Dior and other styles of children's clothing, but in China, but very few personality children's clothing brand To reflect the child's personality and meaning. I always think that children's clothing should also demonstrate the cultural heritage and taste, not just a garment so simple. So I put the brand's slogan as a "children's fashion with experts," I hope so that children wearing a green fruit costumes have a stylish personality, self-expression. November 1997 "green fruit" children's wear brand was officially established, the first store in the "fashion capital" reputation of Hong Kong Causeway Bay Fashion Square. Today, green fruits have been stationed in Beijing, Shanghai, Guangzhou and other major cities and Australia, Saudi Arabia and other countries, with a large number of stores. Hope not just sell a clothes Reporter: In the fruit green marketing, how to embody the "not just a garment that simple" this purpose? Chen Yuzhen: "More than just a piece of clothing" has always been a green fruit brand. Founded more than a decade, green fruit not only hope to convey to the customer clothing fashion, the concept of individuality, but also in marketing always reflect the "fashion, personality" and "caring for the healthy growth of children," the dual cultural connotation. In our company, you can see a lot of beautiful green fruit special, not only rich in content and full of fun and knowledge. Special features in addition to new product introductions and event descriptions, but also includes members of the children's personal show, costumes, travels, nutrition recipes and so on. We are best known for its unique VIP culture. Our membership system, in addition to the ordinary clothing price concessions, more hope is to enrich the lives of members through colorful activities. From time to time, we hold various themed parties from time to time, creating the conditions for children to participate in collective activities and provide them with a platform for exchanging ideas and presenting themselves. In addition to targeting children, we also hold special education, psychology and nutrition lectures for parents and invite relevant families to teach childcare knowledge in all aspects so as to provide parents with professional, comprehensive and efficient child health services. Focused on the profound experience of cultural journey Reporter: Clothing brands and travel agencies to work together to open a cultural journey, which is still an innovative model in the industry. Originally choose the original intention of such cooperation is what? What is the expectation for this event? Chen Yuzhen: Our goal is to become a hundred-year-old children's clothing brand, so we hope not only bring the best children's clothing to children, but also pay more attention to children's childhood. All along, we have promoted children's quality education to the strategic level of the enterprise. This year, we have been exploring a new marketing model, hoping to open up more new activities to meet consumer demand, so there will be this time together with the Shenzhen Special Zone News Shaoxing City Cultural Tourism Group, Zhuji Tourism Bureau and Hengdian Film and Television City to jointly create the "2009 green fruit fall in love with Zhejiang summer parent-child summer camp cultural tour" cooperation. We hope that by bringing our children to Zhejiang with rich cultural connotation, we will help our children to increase their knowledge and broaden their horizons and thinking so that their children can taste not only the long history of Chinese culture but also the beautiful scenery of Zhejiang Province. Only once in childhood, we should dedicate the best to the children, not to leave the children's childhood blank, which is the wish of the parents, it is the wish of our green fruits.