Open the Yiwu China Commodity City official website Yiwu purchased a list of shops, you can see more than 20,000 items in more than 50,000 shops, basically covering all the shops in Yiwu market, perhaps a rough browsing, you will not I am very impressed with the products, simple photos, simple descriptions, simple shop furnishings, simple trademark brands, everything is not so "high on", but behind these seemingly simple products, There are all kinds of wonderful stories. Today, let us experience the strength and charm of the suppliers that Yiwu has purchased through the experience of three key suppliers in Yiwu.
Cai Zhenghao: The road to cost-effectiveness of its own brand
Before going to Yiwu in 2004, Cai Zhenghao sold the razor imported from Yiwu in Chongqing. He still remembers that the first day of sales in Chongqing was 175 yuan; now he buys and sells his own shavings in Yiwu. Knife, hair dryer and other small appliances, the difference is that Cai Zhenghao now holds his own foreign trade small appliance brand Gemei. As one of the first merchants to settle in Yiwu, Cai Zhenghao’s online and offline business has been flourishing. The number of Yiwu purchase shops registered under the trademark “GEMEI†has reached four; outside the market, Trademarks are protected by intellectual property laws in more than 80 countries, and the annual business scale reaches several hundred million yuan.
"Not expensive, but not bad", this is the definition of Cai Zhenghao's own products. Take the German-made razor as an example. The retail price is 100 euros and the warranty is three years. The retail price of similar products in Gemei is between 15 and 20 euros. The two-year warranty and after-sales service can be used for more than five years. In Europe, where the economy is not particularly prosperous, the competitiveness of such products can be imagined.
The development of its own brand is a major trend in the Yiwu market. Cai Zhenghao is undoubtedly the forerunner. For each additional country on the sales network, it is necessary to register the trademark locally. Different countries have different timeliness of trademark use, which consumes a lot of efforts of Cai Zhenghao. Every year, Gemei spends more than 100,000 yuan on trademark registration and maintenance, plus the design and development costs of the brand is a huge expense. Fortunately, these hardships are worthwhile. The popularity of Gemei Electric has been opened, and the procurement demand has become more and more prosperous. Now Gemei’s revenue comes from the European market and the Middle East market each accounted for 30%, and the remaining 40% came from Central Asia and South America. In Africa and other places, in the Yiwu purchase of large foreign trade merchants, Gemei Electric can be described as very representative.
Ye Peng: Let the old cloth shoes rejuvenate in the era of e-commerce
Old-fashioned shoes, an antique-style object, have been gradually recovering with the young artists in recent years. The old-fashioned shoes of various colors have also begun to develop a pure land in the fierce competition in the footwear market. Ye Peng, the local guy in Yiwu, is the owner of the old cloth shoes of Bushe. He is also the old cloth shoe dispenser that Yiwu bought the earliest and keenly observed this business opportunity.
In order to better inherit and retain the traditional hand-made shoes, Ye Peng started a long-term search, and finally found a shoe-making artist Xue Lao in Zhuji. Ye Peng specially let a group of young people follow Xue Grandma, everyone. Specialized in the production process of hand-made shoes and form a standard process of production. In order to ensure the comfort of shoes, Ye Peng's cloth shoes keep the soles of traditional hand-made shoes to the maximum extent. Each side of the five-layer bag is used for one side, a total of five times, a total of 25 layers of soles, and the fabric used can be produced. Two adult garments, the final composite process also uses traditional paste instead of modern glue to maximize the breathability of the sole.
In order to further expand the influence of the "Bushe" brand, Ye Peng focused on the Internet. So far, Bushebu shoes have settled in many well-known e-commerce platforms including Yiwu, and applied for the China Dream brand product franchise, aiming to form a corporate reputation through investment and sales on the e-commerce platform. It is understood that the monthly sales volume of enterprises in Yiwu has exceeded 2 million yuan, and there are more than 30 large-scale agents in all parts of the country.
Fu Zhenshan: The weekly sales of 400,000 toothbrush legends
The “Toothbrush Supermarket†is used to describe the shops that Fu Zhenshan opened in Yiwu. It can be seen on the 360-degree panorama. Dove, Ainuo, Sanxiao, frog and other well-known toothbrush brands abound. Zhenshan Daily, which is the key supplier of Yiwu's foreign trade and domestic trade, has been in the toothbrush industry for more than 23 years.
In 2000, Fu Zhenshan, who officially took over the toothbrush business at home, began to re-plan the development path of the family business. During this period, he not only reformed the production line and raw material quality of the company, but also created the well-known domestic sales fields such as “Doffin†and “Ainuoâ€. Brand toothbrush products.
After observation, Fu Zhenshan found that the early toothbrushes mostly used pig hair, the texture was hard, and the damage to the gums was larger than that of the soft brush currently popular in the market. However, in the export market, due to the characteristics of physiology and habits, quite a part of the foreign trade procurement Brushes, thus, while Fu Zhenshan retained the traditional hard brush production line, the domestic market mainly supplies soft brushes.
Not only that, every time you develop new products, Fu Zhenshan, who is serious and rigorous, will personally feel the advantages and disadvantages of the new products. For example, use your own back and chin to feel the softness and resilience of the bristles; in order to make the company's toothbrush more durable, Fu Zhenshan uses copper to make the brush card slot on the brush head. In all these cases, the production cost of the company has been greatly improved, but Fu Zhenshan does not care, "the improvement of quality will bring benefits after all" is always his motto.
Today, Fu Zhenshan's factory has a scale of more than 20 acres, a storage area of ​​more than 4,000 square meters, and more than 1,000 types of products, which can be purchased by customers. It is a representative merchant of Yiwu. Fu Zhenshan is writing his own legend of selling more than 400,000 toothbrushes a week.
Like the above three merchants, there are many more in Yiwu. They have supported the strong supply chain of Yiwu purchase. It is the backbone of Yiwu's continuous development and is also the fundamental guarantee for Yiwu's small commodities. The development of Yiwu purchase platform is inseparable from the support of the supply chain. It is the premise of making “big business†in small commodities, and it is also the cornerstone for Yiwu to maintain its leading position in the e-commerce field of China's professional market. Small commodities, bought on Yiwu.
Editor in charge: Kebang
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