The only Chinese tide brand invited to land in Milan's highest-level Runway, Mark Huafei sings the "Eastern Red!"

At 16:00 on January 13, 2020, Milan time, Mark Huafei brought the latest show “Oriental Red” and “New Year Pictures” as the only invited Chinese tide brand to make a strong landing on Milan International Fashion Week Runway. Invited to participate in the highest level schedule of International Fashion Week. Mark Huafei, who "speaks by strength," is worthy of his name!

"Dongfanghong No.1", "China Aerospace", "Wooden New Year Pictures" and "Guanyin Gift" ... When these cultural elements that can only be obtained by Chinese people are presented with trendy and creative ideas in the latest show of Mark Huafei in Milan fashion When Zhou showed another brand-new "Chinese symbol" to the fashion industry and the international trend circle, I believed that the hearts of countless "national tide people" were hit.

As a well-known diversified art tide brand in China, 2019 is the first year for Mark Huafei to take off. In 2019 Double Eleven and Double Twelve Shopping Festival, he won the domestic credential of online tide brand and double crown, and was the authoritative business media billion state power The "2019 Chinese Fashion Online Online Fashion Brand Power List" released by Wangwang ranked first on the list. I gave a perfect letter of trust to the correct measures for the brand to be upgraded to a multi-art tide brand in 2019, but Mark Huafei did not stop at home, but pursued the victory, and appeared at the highest runway of Milan Fashion Week in the new year of 2020. The invited Chinese tide brand, this step-by-step step forward and the acquisition of credibility, is the recognition that the brand adheres to the multi-art tide brand concept, gains insight into the development of the industry and the needs of the young market, from domestic recognition to foreign invitations , Is the affirmation given to the brand by the entire clothing market! The achievement of this achievement has fully reflected the position and strength of the brand in the industry. It can be said that Mark Huafei has grown into a trendy force in the national tide circle.

In the new era where consumer ideas are becoming more rational, it is almost impossible for brands to have core competitiveness without the core competitiveness of consumers. As a pursuit of diversified artistic creation, Mark Huafei can stand out from the rest of the brand's intensive exploration and bold presentation of the "Chinese symbol." Mark Huafei did not stay on the superficial imitation of other brands, but opened up new paths, from the deep to the deep, pulling the national tide from the primary visual aesthetics to the advanced cultural aesthetics level, which made China's trendy fashion a big step forward. .

Take the Runway of Milan International Fashion Week as an example, Mark Hua Fei's latest show "Oriental Red" and "New Year Pictures" series are both deep and avant-garde, seemingly low-key but full of connotation, fully showing its increasingly mature fashion trend strength.

"Oriental Red Series"

The "Dongfanghong-1" series is a joint series developed by Mark Huafei in cooperation with Chinese aerospace culture and the theme of "Dongfanghong-1", China's first artificial earth satellite. 2020 is the 50th anniversary of the launch of "Dongfanghong No. 1". 50 years ago, the successful launch of Dongfanghong No. 1 was a year of China's rise and rise in the 1980s, and a year for the world to see China take off. Years later, China has stood on its own, but this aggressive force is still continuing. Mark Huafei uses the spirit of Dongfanghong as inspiration to sublimate and convey clothing creativity, pays tribute to the great Dongfanghong No. 1, and expresses contemporary young people. The oriental attitude, going abroad, passed the momentum of this shareholder side to Europe, and shined in Milan Fashion Week.

Designers use space culture, denim color splashing ink, translucent matte effect, street graffiti elements and other trend cultures, mix and match rigorous and solemn space technology elements, and creatively blend the new generation of the young trend's random creativity with China's space The spirit of fear and danger, and the courage to explore, show the profound themes in a cool and easy way, serious but lively, upright but introverted, solemn but full of swag, and truly injected a strong and independent "global trend culture" The "Oriental Red" spirit has become a unique symbol of great appeal in the Chinese fashion industry and international trend circles.

"New Year Series"

The "Wooden Board New Year Paintings" series is Mark Huafei's highest tribute to the spirit of traditional Chinese folk crafts. These folk treasures handed down by the craftsmen for centuries are now on the verge of extinction. The brand hopes that through the current trend of fashion interpretation, when the Chinese New Year is approaching in 2020, these traditional handmade arts will re-enter the young people's vision and awaken the young generation's attention and appreciation of traditional Chinese handmade arts.

The designer has combined elements of Chinese woodcut New Year paintings with auspicious meanings, such as "more than a year, five sons winning lotus, a group of harmony, double door gods, and Guanyin sending children", with western tailoring techniques, and interweaving traditional craftsmanship and modern expression methods to create With a unique Chinese charm clothing series, the folk art becomes modern and the traditional elements rejuvenate.

What is the real trend?

The real trend is an attitude of self-confidence, the most connotative of which is the cultural self-confidence derived from the bloodline and rooted in the heart. The fashion created based on this self-confidence is the real national tide culture.

And the national tide culture that is deeply rooted in people ’s hearts is not simply and rude use of national cultural elements and unbridled publicity, but it is serious and open, and it makes the “Chinese symbol” more appealing, that is, dare to use traditional culture Give the trend attitude, dare to use the latest methods to play retro feelings, dare to absorb multiculturalism to highlight their own tone, let tradition become the trend, let nostalgia become the attitude, so that the tribute is full of swag.

Just as Mark Warfield ’s Milan fashion show, the bold use of “Oriental Red” and “New Year Pictures” creatives has broken the boundaries between fashion trends and the fields of technology and traditional culture, re-deconstructing and shaping cross-domain cultural cores, which will accumulate After a long time re-coloring Chinese fashion, using a contemporary aesthetic style, it interpreted the attitude of Chinese fashion with a high degree of confidence and confidence, allowing the national tide to take the world fashion one step further.

Mark Warfield's personality interpretation of the trend gives the brand a stronger diversity of personality. As a diversified art tide brand that has grown up in the new era of China, Mark Huafei attaches great importance to shaping Chinese culture into a distinctive trend icon. Through diversified brand concepts and the unique perspective of China's Gen Z, we will deconstruct and integrate the diverse art and culture of ancient, modern, Chinese, and foreign countries, and introduce a more diverse and attractive new trend of the national tide, which will make Chinese culture, Chinese spirit, and China Attitude is presented through highly design-oriented clothing, leading the aesthetics of the trend market, and transmitting the power of Chinese trends to the international fashion circle.