Well-known brand seven wolves: this year to enter the children's clothing industry

The Fujian Sept. Wolf Co., Ltd. launches an online road show for the SME Road Show Network. Zhou Lianping, chairman of Fujian Septwolves Industrial Co., Ltd., said that seven wolves had developed sports and leisure products in 2005 and developed children's wear and knitwear products in 2006.

Zhou Lian made the above statement when introducing investors to the company's future product design and R&D direction. He said that the company's future design and R&D will focus on product development, product functional development, new material apparel development, and customer consumption behavior research.

Zhou Lian explained in detail: In terms of product development, the company developed sports and leisure products in 2005, developed children's wear products and knitted products in 2006, and in terms of product functional development, the company established the "Functional Casual Wear Research Lab" in 2005. Invested 1 million yuan to study the functions of windbreak, mosquito prevention, rain protection, moisture absorption and perspiration, etc., to develop mountaineering and field leisure products.

In addition, the company also introduced four sets of three-dimensional non-contact measurement systems in 2005, using the system to collect the target customer's body data, research and development of future product type, improve the company's product comfort and functionality, but also for the company In the future, tailor-made product business will be provided as a platform. New material clothing development will organize textile fabric research and related departments to carry out the development and trial production of soybean fiber, nanofiber, bamboo fiber and colored cotton and other new materials.

Finally, Zhou Lian said that the company will set up a “Service Creative Design Research Office” in 2006 to study the consumer psychology of the target consumer group when shopping, in order to guide the store to improve its display in the store, design of the small area, and shopping guide services.