If the United States Gildan (GILD-AN), Japan Uniqlo is the "Antarctic" and "Arctic" of the world's finished clothing industry, the Xueyang Group is the "third pole" that stands proudly independent.
The difference is that with the first two, snow Yang first proposed the "green jersey" and the concept of "quick sale of clothing," and to build for the combined cultivation of raw materials, production and research and development, warehousing and distribution and electrical customization, the second design, the line The whole industry chain system of sales has become a pioneer in leading the industry.
How many cattle in the entire industrial chain of Xueyang? A set of data sufficient to show: cotton production accounts for 65% of national output, color cotton yarn market share ranks first; annual sales of 20 million green shirt, sold hundreds of thousands in a single day, 70% of the domestic apparel electricity supplier Based on the “Xueyang jerseyâ€, the domestic distribution network consists of 22 provincial branches and seven regional warehousing and logistics bases. It can deliver millions of customized garments in 24 hours. any other than the hands of customers across Xinjiang ...... this complete industrial chain of agriculture, industry and commerce, providing jobs for 30 million people.
Turning the crisis into a machine, creating a blue ocean market
Xueyang Group is located in Dengzhou City. Turning to the history of Dengzhou's corporate development, Xueyang is a name that cannot be bypassed: the Xueyang ginning factory established in 1998 was the first private enterprise in the city.
At that time, it coincided with the reform of the national cotton system. In Dengzhou alone, there were hundreds of private cotton spinning enterprises that started construction at the same time. Unlike most manufacturers who only make ordinary cotton yarn processing, Xueyang took the lead in opening the “company + farmer + base†model and promoted the planting of 30,000 mu of colored cotton. In 2002, they established the Dengzhou Color Cotton R&D Base in cooperation with the Chinese Academy of Agricultural Sciences. In 2012, they established the “Snowyang Science and Technology Academician Workstation†in cooperation with the Chinese Academy of Engineering academician Yu Shuxun, and gradually established the international leading color cotton breeding and fabric research and development system.
More than 160 national patents, more than 10 scientific and technological achievements above the provincial achievement awards, relying on a strong scientific and technological innovation, snow Yang "comfortable yarn" after the United States has become the "Lycra", Austria "modal" is another revolutionary product . Searching for "Xiangyang Cotton" on the Taobao website, there will be more than 1,400 products. At the same time, Xueyang also provides customized clothing for Wal-Mart, McDonald's, Huawei, Foxconn and other world giants.
It is the proposal and practice of the concept of "blank" that prompted Xueyang to create this miracle from the private ginning factory.
In the global economic crisis of 2008, the closing tide swept the cotton yarn production industry. Xueyang was uncharacteristically, and it took a large-scale acquisition of upstream and downstream affiliated enterprises, and finally built a format integrating cotton, textiles, clothing and sales. On this basis, in 2010, Xueyang “blank shirt†turned out to be the crowning touch for the company to take off. The blazer refers to the finished blank garments produced according to certain specifications. There is no logo, and the re-creating space such as printing, embroidering, patching and OEM customization is reserved, which can meet the different needs of different industries and different groups of people.
"The husband and the creator will use me as the blank, and will not be guilty of it." The concept of Xueyang "blank", which was born out of "Huainanzi Spiritual Training", has changed the clothing industry and industrial pattern.
"Being out of nothing", achieving thousands of needs
In the exhibition hall of the Xueyang Group, there are thousands of exhibits with different colors and styles, covering the types of clothing that people wear in all seasons and from the inside out. Liu Hongzhong, chairman of the Xueyang Group, told reporters that “blank†means that there are no printed patterns and colors in front of the products, and there is endless possibilities behind the “blank shirtsâ€. He believes that among the four major industries of clothing, food, housing and transportation, only the "clothing" has not yet achieved the final change, that is, fast-selling.
Among the factors that restrict clothing from becoming a fast-selling product, Xueyang has already solved the constraints of production. Through its own industrial chain, Xueyang is able to supply “low-cost, high-quality†products to the market continuously. The most important solution is to meet the needs of the personalized era.
Liu Hongzhong said that fast-selling clothing is a revolution from textile to garment industry. Xueyang has made the basic products "generalized" through the medium of "blank shirt", and they will drive Chinese clothing through the newly-built Xueyang e-commerce platform. The downstream enterprise is the “OEM†of Xueyang.
In the Zhengzhou E-commerce Operation Center in Xueyang, after the customer service receives the order, the customer's location, quantity and other information are separately fed back to the relevant departments: the warehouse center closest to the customer is ready to ship, and the printing design plan is sent to the supporting enterprise... ...
In February 2015, Guo Gengmao, then secretary of the provincial party committee, inspected the headquarters of Xueyang E-Commerce Zhengzhou and experienced the online customization system of Xueyang E-commerce. The order was ordered to customize a Xueyang cut-cloth T-shirt with a pattern of auspicious unicorn paper-cut. Two minutes later, when GuoGengMao into the snow positive electricity supplier of digital printing shop, just under the single auspicious unicorn T-shirts have been produced.
"We provide a one-stop service that fully meets the different needs of apparel brands and customers. In this respect, Xueyang has achieved rapid sales of clothing." Liu Hongzhong said. 6
Interview notes
What to talk to the world?
Li Wei Sima Lianzhu
This is the proposition of the times and the question that Liu Hongzhong has been thinking about.
At the 2010 Shanghai World Expo, Yanai, president of Uniqlo, Japan, said that in the next 10 years, Uniqlo will open 1,000 stores in China and become the global clothing hegemon. This remark deeply stimulated Liu Hongzhong: “90% of UNIQLO's raw materials come from China, and 85% of the products sold worldwide are produced in factories in China. Why does an island's UNIQLO can hit the industry's hegemony, while Chinese local clothing? The company has many advantages such as abundant resources and huge market, but it does not have our own world brand?"
In the interview, Liu Hongzhong repeatedly mentioned that only the excellent factors in Chinese culture can be displayed in the information space with modern technology and innovative thinking. The pace of thinking ahead is more powerful and clear, and the strategic layout is more forward-looking: In May 2016, Xueyang officially acquired the Uzbekistan cotton-spun complex, and plans to achieve an annual production capacity of 60 million pieces per year and global annual production capacity. 100 million pieces. The core competitiveness of “full industry chain, massive spot, four season products, fast customization†will enable Xueyang to move towards the goal of countering the world's industry giants such as Uniqlo and GILDAN.
Pig Nubuck,Pig Nubuck Leather,Suede Nubuck,Black Nubuck
Dongguan Kingful Leather Co,; Ltd , https://www.kingfulleather.com