Yinman Women's 2013 sales of 760 million yuan in the initial language 360 ​​million

In combination with the above two brands, the annual sales of Huimei Group, which is affiliated with Inman and Chuyu, have reached 1.12 billion yuan.

According to Yibang Power Network, Inman's annual sales for 2012 were 300 million yuan. In the first quarter of 2013, its sales exceeded 100 million yuan, an increase of 6.6 times year-on-year, and sales increased by 19% in the second quarter. Inman won the women's double championship in double 11 and double 12 in 2013. Among them, Yinman’s official flagship store had total sales of 120.7 million during the double 11 period, ranking first in the women’s category. . Another independent sub-brand early language breaks into Lynx TOP20.

Fang Jianhua pointed out that in the second half of 2013, Inman's mobile phone traffic accounted for 30% of PC-end stores, and the transaction volume exceeded 18%. “The consumer’s shopping behavior has undergone tremendous changes. In 2014, we will be able to grasp this opportunity and do a good job of shopping on the mobile terminal of mobile phones. This will become a new starting point for us in the history of the United States.”

Fang Jianhua believes that social media will focus on the layout, whether it can do a good job in social media marketing, will determine the relationship between Inman and consumers, therefore, the entire company should have a long-term strategic vision from top to bottom.

Yinman CEO Fang Jianhua said that Inman's target sales for the year were 2 billion. Fang Jianhua revealed to Yibang Power Network that starting next year, Inman's first thing to do around slow life is the expansion of multi-brand and multi-category products. For example, Inman Women's Shoes flagship store and the brewing high-end brand "live in the left".