Zhang Zhifeng, the founder of the missing Eternal NE.TIGER, discusses the changes of the world wedding dress culture

According to the national wedding consumption and development summit, China’s annual average of 10 million new couples is married. This group of people is willing to spend about 31% of their savings on wedding-related consumption. The annual consumption of marriages in the country is as high as 250 billion yuan. In China's developed areas, brides even wear multiple sets of wedding gowns, ranging from at least 3 sets to as many as 5 to 6 sets. The market has great potential.

Before and after 1997, Zhang Zhifeng, who lives in the United States, led several times to the church to see the priest presiding over the wedding for the newcomer under the leadership of a devout Catholic friend. This verse in the 1st Corinthians about love made him remember profound:

Love is patience, everything is inclusive, everything is believed, everything is hopeful, everything is patient, love never stops...

- The Bible, 1st Corinthians Chapter 13

Perhaps due to professional characteristics, another situation in the church wedding hits and shocks his soul: "Whenever a pair of new couples is dressed in a holy wedding dress, standing in front of the altar and vowing to express their loyalty and responsibility for love. My heart has risen indifferently to a sense of sacredness, and I have involuntarily created a sense of mission. I want to design the most beautiful dress for the most precious festival of mankind, and personally create a symbol of love and eternal holiness. apparel."

This idea has been on hold for several years. When it once again rushed into his mind, Zhang Zhifeng could not help but act. "The Chinese people's perception of wedding dresses is becoming tasteful and will lead them to pursue the "eternal" lifelong regrets." Because of regrets, Zhang Zhifeng today has become a missionary and guardian of the wedding culture piety.

Differences between Chinese and Western Red and White

In Zhang Zhifeng's view, there are only two signs of witnessing the eternal love - the marriage of diamond rings and wedding dresses (wedding), and the rest are insignificant.

The wedding ceremony is a ritual that has existed since ancient times. In the history of Western civilization, the hem dress worn by the bride was originally a Catholic dress. Before the 19th century, the colors and specifications of the dresses worn by the girls when they were married were not uniform. The first documented white wedding dress was the wedding of King Louis XII of France and Anne in 1499. The history of white wedding dresses that were fixed as wedding dresses was less than 200 years.

Compared to Europe and the United States, China's wedding culture has a long history. Looking at China's wedding ceremony, there are three main types of wedding dresses, namely, "Ze Xuan Xuan Duan - Chun Yi", "Liang Guan Tuan - Qi Li Yi" and people are more familiar with the "nine official uniforms - Phoenix Coronet".

The Chinese wedding ceremony has had a sacred and ritual ceremony in history. Before the Han dynasty, most of them were weekly weddings, dark black and yellow wedding dresses, symbolizing the mystery of heaven and earth. In the Tang Dynasty, the wedding gown merged the former solemn sacred with the warm celebration of the present. The wedding dress of the Tang system is a men's wear and a woman's green and green. The so-called red male and green women are also. In the Ming Dynasty, when civilian women were married, they could also enjoy the honor of belonging to the lady's clothes, Fengguan Xiasha, just like a civilian man's welcome to the nine official uniforms. This type of wedding dress is a typical Chinese wedding dress in the hearts of the Chinese people, and this understanding is deeply ingrained.

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