A/W2019 Shenzhen Fashion Week | CHUYI.STUDIO: Who says clothes must have sex?

Unisex -

Clothes don't care if you are a man or a woman.

Brand positioning sports brand,

Advocating sexlessness,

Break the boundaries of men’s and women’s clothing design,

That is, conflict and harmony.

The spirit of the brand is: make the sport stylish .

Liu Qing (Daqing)

Chinese cutting-edge designer

BIG-KING brand manager

Design style is eclectic

a weird idea that is good at all kinds of things.

Expressing identification and business value in a grounded manner

Founding a studio in 2018

Renamed BIG-KING to CHUYI.STUDIO

It must be said that this is a brand of extreme positive energy -

The spirit of the brand is to make the sport fashionable.

Emphasis on environmental friendliness values ​​and social outlook,

Advocating a healthy, fun, and motivated attitude to life,

Stick to a personality, freedom, sunshine, and fun sports card.

Personalized pattern print,

Strong color contrast,

Restructuring of fabrics,

Exaggerating bold craftsmanship,

Express the trend in the most comfortable way.

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Q&A

Q- Shenzhen Fashion Week A- Liu Qing

Q: Can you talk about the new series of CHUYI.STUDIO? What is the inspiration for this release?

A: The release series will continue the style of the sports brand, with the theme of “live in the moment and enjoy life”. Inspired by a trip to Zhangjiajie, I completed high-altitude ropeway, glass plank road and other high-altitude projects in the case of serious fear of heights. Finally, I saw the wonders of beautiful smog, mountain snow and so on, and felt the magic, beauty and excitement of life.

Q: What are the specific highlights in the design?

A: The highlight of this design is to select the natural features of Zhangjiajie Forest Park in winter, with black and white ash as the main color, to create a clean, pure, yet vibrant atmosphere. The main pattern is a stray dog ​​that meets during the trip. .

Q: What do you hope to convey through this release?

A: Cherish the moment, live in the moment, enjoy the moment. In fact, life does not have to be in a normal state. From another angle, you will find more face of the world.

Show information

2019.03.17 18:00 C show

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