Two years of development, today's Southern Book Festival has long been a single book trading activities, developed into a favorite of the broad masses of the "Reading Carnival", not only for Guangdong to have with Beijing Book Fair, Shanghai Book Fair comparable to large-scale cultural event, Sweeping the hearts of people in Guangdong is the "cultural desert" stereotype, showing Guangdong's "cultural province" spirit and determination. China Mobile, Guangdong Oops Jewelry Chain Co., Ltd. (hereinafter referred to as Oops), 7-11 convenience stores and other famous enterprises are also actively involved and become "Southern Book Festival" strategic partner. Oops, jewelry which, for two consecutive sessions become a strategic partner of the book section oops Oh, especially sought after by readers. Alas, there are many people waiting in front of the stand, in an endless stream, the girl linger in front of the beautiful ornaments, the reader stopped meditating in the sea of ​​books, the tall and beautiful "Oops die" attracted a batch of photography lovers, "Shoot Dart, the jewelry "interactive game is to let the scene lined up a long line. As the first Chinese jewelry chain brand, "buy jewelry, to alas ah" already enjoys popular support, but see Oh in the book section Oh, or let a lot of fans were surprised. Many readers lament, previously only know that it is a "civilian fashion" representative brand, did not think it is a advocate of "happy reading" cultural brand. Oops, the chairman of the board, Mr Yip Kwok-foo, said that it is beautiful to be a career, not only to help young girls groom their appearances, but also to help them enhance their connotations. "After 80, 90 or even 00, they are not only the mainstream consumer group of Oops, but also the hope of China's future and China. To create the conditions for its study to the best of my ability is my unshirkable job as a local entrepreneur in Guangdong , Inescapable social responsibility, and 'Southland Book Festival' is such a unique platform and carrier. "Oops, Wang Yong, director of brand center, said he is determined to be a generation after 80, 90 and other new generation of consumers Typical enterprises that agree with, so that the incense culture incense Lingnan is one of the important components. Because the decorative jewelry is the external beauty, reading is the building of internal beauty, coexistence is the real beauty. Oops, together with the organizing committee of Shujian Festival, jointly create the "Culture Card" of Southern China Shuzhong Festival in Guangdong Province, innovatively interpreting the book style and combining the wisdom and beauty perfectly. At the same time, he said, hey, we are considering the introduction of some periodicals, magazines and comic books at the terminal for sale. Instead of making money, we create an atmosphere of reading for all. Only in this way, jewelry can say that he is a "beautiful" as the vocation of the enterprise, is truly advocating a "happy reading" and building a harmonious society of new generation of consumers agree representative business.
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