In response to the competitive situation in the domestic children's wear market, ANTA launched the affiliated brands ANTA KIDS and ANTA KIDS as an extension of the ANTA brand in 2008. On the one hand, Anta enhances the competitive advantages of the overall parent brand and expands the sales and tap new user groups through the influence of the parent brand . With the years of ANTA brand marketing experience, the development of China's children's wear, children's shoes market, to create China's children's wear market, well-known brands and leaders. ANTA kids inherits the same brand from the parent brand and continues to develop the spirit of sports that are not afraid of setbacks and never stop. They are more aware of the inner world of children and create vivid visual recognition with bright colors and vivid cartoon characters to meet the children's longing for growth and participation. In the future, ANTA kids will continue to uphold the market expansion strategy, to improve the network construction and standardized retail management training, to the partners the most powerful channel support.
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