BurberryProrsum2014 spring and summer womens clothing show hand in hand with iPhone5s live

September 12, 2013 - Cupertino, CA, London, UK Apple® Apple announced in conjunction with Burberry that Burberry will hold a press conference on Monday, September 16, at 14:30 pm (GMT +1) at the fashion show, using the new iPhone® 5s to capture and share beautiful high-quality fashion show preview, T station live and post-show moments of the relevant pictures and videos.

BurberryProrsum2014春夏女装秀携手iPhone®5s全程直播

With the new high-performance iSight® camera on iPhone 5s, you get a near-perfect fashion show, beauty make-up, product info, and behind-the-scenes footage. The idea of ​​this creative cooperation comes from Burberry constantly breaking the brand and consumer interaction between the corporate culture, filming and sharing of brand content to create the basis for innovation.

Greg Joswiak, Apple's vice president of product marketing for the iPhone and iOS, said: "The world's hottest built-in camera on iPhone 5s makes taking high-quality photos easy and we look forward to seeing it Burberry uses the latest super iSight camera to capture impeccable fashion shows, beautiful photos and super HD video. "

Christopher Bailey, Burberry's Chief Creative Director, said: "This initiative confirms the close partnership between the two brands and fosters the sharing of information on innovative fashion concepts and sophisticated digital technologies. Products and open the human experience are carried with great enthusiasm at the same time, also explore the possibility of iPhone 5s in different areas are very excited about the combination of digital experience and physical space will bring us the future direction of the development of unlimited Inspiration. "

By designating iPhone 5s as the premiere of exclusive photos and videos for the fashion show, fashion lovers and consumers around the world can share fashion trends anytime, anywhere on the Burberry social media platform and the Burberry website from now on Better fit into the exciting atmosphere of the fashion show today and celebrate this momentous occasion with Burberry. In addition, brand enthusiasts can also visit the official website of Burberry official website to enjoy 2014 spring and summer women's live conference broadcast at 14:30 (GMT +1) on September 16 (Monday).

The Burberry Prorsum Spring / Summer 2014 Women's Apparel Show will be held on Monday, September 16, at 14:30 (GMT + 1). Visit the Burberry website to watch live shows and enjoy videos on the multimedia platform.

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