Chen listed "aristocratic taste" sports and leisure brand MURPHY & NYE

In the high-end sports and leisure brands, LACOST and simple T-shirts, after being heavily packaged, are put on a star-like halo and become a brand's iconic product. Visual marketing plays a role in it. The role can not be ignored. MURPHY & NYE, an aristocratic sports casual brand from Italy, is similar to LACOST's product category, but its brand style is quite different. LACOST represents French romance, while MURPHY & NYE represents Italian uniqueness. Therefore, MURPHY & NYE embodies the brand's aristocratic temperament in the simplest way.

MURPHY & NYE's LOGO is a simple sail that reminiscent of the connection between sailing and brand. In the shop window, the photos of the sailboats on the background board confirm the close relationship between the brand and the sailing boat. The wide pants that are hung in the same way emphasize the three-dimensional effect and the stacking effect. The whole window deliberately creates a messy effect and reflects the brand's dynamic. one side. Another window shows many rules. The shape of the sail is made of canvas. The two men on the top of the table line up against each other, but the parallel arrangement is too rigid to show the brand spirit.

The area of ​​the store is large, and the layout of houses is not square, but the space division of the store is reasonable. An oblique angle in the store is set as a cash register. The shelves on the wall extend from the angle of the wall to the other side. All the walls of the store are affixed with gray tone wallpapers printed with branding content. Customers can't escape the strong offensive of the brand no matter which side they go to.

The display of clothes is mainly based on side-mounted and stacked clothes. Since the colors are more concentrated, the clothes will be based on color as the main regional division method, with red, white, and black as a group. Its side-by-side arrangement is like the display of color textbooks. It seems too conservative to make mistakes. However, whether it is side-mounted or stacked, the degree of standardization and regularity are not the same, very much in line with the brand's grade. The rare few half-length models display a variety of product styles that are not abundant. Compared to side-mounted and stacked-up products, the product on the round water table is “disorderly,” a clear contrast.

The store uses wooden floors to reflect the strength of the brand. The sofas in the lounge area are facing the fitting room and are convenient for customers. In the ointment, compared with the higher-grade wood flooring, the dressing room is relatively simple and somewhat incompatible.