Clothing Association announced: "infiltration" into the main theme of the children's wear industry

September 19 in Dalian held in 2009 China National Garment Association Professional Committee and the General Assembly at a joint general meeting, announced the report of children's wear professional committees, concluded that "infiltration" is the main theme of the children's wear industry. In the rapid development of children's wear in this decade, the development of children's clothing industry gradually expanded. From 2000, the children's wear industry is mainly concentrated in the "blossom everywhere" industries that have been developed outside Beijing, Shanghai, Guangzhou and other large cities and several industrial clusters. The situation in the children's wear industry shows "infiltration." Domestic and foreign trade enterprises represented by Guangdong and Fujian were the main children's wear producers around the year 2000. Nowadays these brands are gradually emerging from the domestic sales market on the basis of not losing the export market. Brand near. In particular, some foreign trade-oriented brands in Guangdong were only in their infancy in the domestic market five years ago, but now they have taken a solid market share in the domestic market. Fujian children's clothing is also actively seeking a breakthrough, it is understood that several Shishi children's clothing enterprises will be organized to rushed to Eastern Europe, to participate in the international clothing exhibition held in Poland and the Czech Republic. Prior to the Eastern European market is not the traditional Shishi footwear export market, but with the economic crisis, Shishi export apparel companies generally face greater pressure on many enterprises began to actively explore emerging markets. Children's clothing enterprises in Zhejiang can be described as the rapid development, frequent high frequency, and once the wholesale as the main channel weaving children's clothing town is in the economic crisis under the sudden emergence of a sudden situation, the children's clothing production and sales rose not fall, giving the economic crisis Relatively difficult in the children's wear industry has brought good news. Affected by the international financial crisis, the textile and garment industry generally experienced great difficulties in the second half of 2008. However, the children's wear industry in Zhili Town, Huzhou City has become the best year in recent years. Not only that, from January 2009 to mid-March 2009, all manufacturers stock children's clothing are sold out, and the newly opened more than 1,000 children's clothing manufacturers. Weaving children's clothing thriving lies in the correct market philosophy, where the business aimed at the second and third tier cities, especially the Midwest. Due to the state's strategy of "developing the western region," the income of urban and rural residents in the central and western regions has risen sharply, even higher than that in the eastern coastal areas. This huge incremental market is dominated by the textile market that focuses on domestic sales. The success of weaving children's wear has undoubtedly brought hope to companies that are still hovering in the economic crisis. In recent years, the vast majority of mainland children's clothing industry is also quietly heating up, the second and third tier markets have gradually become the brand companies increasingly valued market, becoming the fastest growing children's wear brand sales area, especially in the economic crisis sweeping the world when the second and third tier markets Growth is surprising, but also let a lot of brands in the first-tier cities tend to be saturated market saw a new growth direction for the children's clothing industry to expand ideas. As the home base of brand children's clothing, Beijing, Shanghai, Guangzhou, the three children's clothing brand market is competing, children's clothing brand is also in rapid development stage. Shanghai has become a gathering place for children's wear with international brands and is a lookout for fashion needs. Beijing is a barometer of the northern market. As long as it occupies a certain market share in Beijing, it can successfully open the northern markets. Guangdong is the benchmark for southern markets. As long as the occupation of the North, Shanghai and Guangzhou opened up half of the brand first-line market, so these three core cities are all children's clothing brand inevitable market. Here gathered in the children's wear industry's first echelon, representing the forefront of the development of China's children's wear industry. At present, the children's wear industry is in a period of change, and the new industry pattern has not yet appeared. However, the tide of gradient transfer sweeping the garment industry can not affect the children's wear. The children's wear industry is gradually penetrating into the national market with the penetration.

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