Recently, Ereli Network, which focuses on Internet market research in China, released "Research Report on Chinese Apparel Online Shopping from 2009 to 2010" in Beijing, saying that apparel has become the first major category of online shopping and the volume of transactions has topped the list of all kinds of merchandise. This year, apparel online shopping market is expected to reach 30.87 billion yuan trading volume, an increase of 81.5%. Strangely enough, in the case of a substantial increase in the transaction value of apparel online shopping throughout the country, many well-known women's apparel businesses in Xiamen are cold on apparel online shopping market. Yan Wei, a well-known online saleswoman, is the general manager of Xiamen Youjiali Fashion Co., Ltd. He was once very optimistic about clothing online shopping market. However, after a year of trying, he gave up his own taste. At that time, he considered the network more and more popular, decided to carry out online sales through agents. However, Yan Wei soon found out that even if the price of their garments on the Internet was lower than that of the physical stores, they did not sell well. So, this year, he stopped online sales. You elegant company has well-known women's brand "Gigi Lai." Yan Wei said that the brand sold very well in his traditional store, selling online is not ideal, it is likely related to its positioning, because "Gigi" targeted at mature women, most consumers at this age are not online shopping habit. Becky Women is a well-known women's brand targeting young women. Surprisingly, although Beckham women's consumers are mainstream Internet users, but the general manager of Xiamen Betsey apparel company Miss Huang told reporters that their companies are reluctant to develop online shopping market, and now just get some discounted special models to get Sell ​​online, but do not know what the reasons are also not selling well. Cold on the online shopping because of the fear of affecting the traditional channels In addition to "Beiqi" and "Gigi", yesterday, the reporter interview also found that "Wei Lun fashion", "Yee Yee," and other well-known local women's brand in Xiamen, did not enter the online shopping market. When it comes to why their company did not enter the online shopping market, the reporter found that many women's businesses have a same concern: they are mainly worried about the impact of their current business model. Betty apparel company Miss Huang said that their company now has three main sales model: Direct, franchise, provincial agency. Because of the promotion efforts of different cities are not the same store, for which, the same style Beiqi women's pricing in various cities are also different, such as shopping in some cities to buy 600 yuan to 600 yuan, but also back now, so as a supplier The brand can only raise prices, otherwise can not survive. The company's sales outlets Betsey mostly direct sales stores, lower cost, so the pricing is lower than the province. Therefore, if the development of online shopping Betsey, it is a problem that is to use the price outside the province to sell online or use the price of the province to sell online? Price in the province to sell, customers outside the province saw the psychological imbalance, why do you sell so cheap in the province? If you sell outside the province, consumers strange, you are so expensive to sell online, shopping malls so cheap, will it be counterfeit goods? If the province to sell the price and the unification of the province, afraid of vain price increases, the province's consumers can not adapt. "Because of this, so we have been in control of this piece, not to agents to do online sales." Miss Huang said. Mr. Chen, head of sales department of Xiamen Weilun Fashion Company, said that they do not do the online shopping market mainly because they are afraid to impact the sales volume of physical stores because of the low online cost and the lower selling price, so it is very possible There are some people went to the store try clothes, and then online to buy, so stores will lose some of the list can be traded. Some enterprises planning to online shopping development Yesterday, the reporter found in the interview, compared to other women's enterprises in Xiamen cold on the online shopping market, Xiamen Wing Shi apparel company told reporters that Mr. Wu: Considering now online to buy clothes more and more people Many, so their company is planning to online shopping market development. Mr. Wu said that most of the original Wing Shi apparel sales were only south of the Yangtze River. The next step they intend to carry out online shopping, mainly taking into account that there are some cities have not Shi Shi's stores, can not buy their clothing, if there is a net purchase, then consumers in these places can also buy Wing Ladies. Other women's businesses are afraid of online shopping will impact their own traditional channels, Wing Shi why there is no such concern? In this regard, Mr. Wu said that they are prepared to implement the same online and offline prices, so it will not impact the traditional channels, but also in the absence of sales network in the city through the Internet sales. And, they will insist on doing their own online shopping market, will not be authorized to agents. Weilun fashion company sales person in charge said that the future development of the garment industry is still difficult to judge, but in terms of women, it is estimated that most consumers will not buy online. Because women's style and change quickly, I did not try on whether it is appropriate.