On March 30th, Shanghai, the senior original bag brand Wanhao WANASCESSORY and the world famous IP image Xiaoma Baoli MY LITTLE PONY cross-border cooperation new product exhibition opened in Shanghai 2019 autumn and winter international fashion week. The event showed 30 new cross-border products from two brands, including handbags, accessories, masks, small accessories and other categories. At the event, the ribbon-cutting ceremony was completed by Wanhao WANACESSORY designer COKO WAN Wanmengyi and Hasbro Cheung, the senior director of the consumer goods department of Hasbro Greater China, and announced that the MY LITTLE PONY 2019 Chinese fantasy dream tour was officially opened. The Shanghai Railway Station will start sailing, and the new cross-border products will be on tour in 70 Wannan WAVECCESSORY stores nationwide.
(Photo: Wan Hao WAACCESSORY designer COKO WAN Wan Mengyi and Hasbro Cheung Kee Cheung, Senior Director of Consumer Products, Hasbro, completed the ribbon-cutting ceremony)
(Photo: The event shows 30 new cross-border products from two brands)
Wanhao WANASCESSORY was created by the designer COKO WAN Wanmen in 2006 in London. COKO WAN Wanmeng, born in the London Fashion Institute's Master's Accessories Division, is one of the few pioneering designers in the country who specializes in the design of bags and accessories. He has won the top ten British designers in the Fashion Futures International Design Competition. COKO WAN Wanmeng is good at finding fusion and innovation in colorful materials, and puts forward the concept that “everyone can showcase personality through bag accessoriesâ€. The brand's most representative double-faced face ALIAS series is to make full use of DIY fun, with a double-bread body and a choice of “masks†to match thousands of changes; FACE ON/OFF series is subtle and lively, in Create a balance between practicality and tone.
(Photo: Wanyi WANASCESSORY's most representative double-faced face ALIAS series)
(Photo: Wan Wei WANACCESSORY's most representative double-faced face FACE ON/OFF series)
"Little Ma Baoli" was originally a toy product launched by the famous American toy company Hasbro in 1983. Because of its popular image, Hasbro launched the "Little Pony" TV animation series in 2010, further small The brand awareness of Ma Baoli has reached a climax.
(Photo: Xiao Ma Baoli MY LITTLE PONY image)
Although it is an animated image, the spiritual qualities of friendship, kindness, exploration, adventure, and the fantasy created by the Xiaoma Baoli brand are also the lifelong pursuit of every adult, and they are deeply loved by adults in their 80s retro image. At the same time, each character in Xiao Ma Baoli shows a different personality and talent. This and every girl who has been stressed by Wan Wan's WANACCESSORY brand can show their personality and brand unique through different bags and accessories. The "changing face" function is exactly the same. It is the high degree of overlap between the two brands in the spirit of the brand, giving the designer COKO WAN Wanmengyi unlimited inspiration.
In this cross-border design, COKO WAN Wanmeng chooses the retro image of Xiaoma Baoli MY LITTLE PONY in the 80s. Compared with the current image, the retro image weakens the sense of cartoon and childishness, and is more adult and retro. It can better reflect the spiritual power of fantasy, adventure and kindness. In order to better display the essence of this cross-border, the designer also developed a lot of new materials, such as double-sided cowhide, double-sided sequins, glitter PVC, Symphony Jelly TPU, Symphony resin and so on.
(Photo: Wan Hao WANACCESSORY and Xiao Ma Baoli MY LITTLE PONY cross-border cooperation new products)
It is worth mentioning that this cross-border is the first time that WANUCESSORY has launched a parent-child backpack. Compared with other parent-child backpacks, the designer COKO WAN Wan Mengyi believes that even children's bags may not be naive, and they can help children express their fashion ideas in a more advanced way. It can be seen that the parent-child backpack of Wanwan WANATCESSORY not only has the size change, but also completely different the style and function of the mother and the child, and each product can replace the pony accessories, which emphasizes the personality of the mother and the child. expression.
(Photo: Wanyi WANACCESSORY first introduced the parent-child backpack)
In the cartoon, the little Mary of the horses lived in the kingdom of flowers, grass, clouds, rainbows and waterfalls. This fantasy fairyland style inspired the designer's static exhibition scene layout, and walked into the conference, it will be soft and elegant. The happy and fresh layout is deeply attracted, and the guests seem to have come to the dreamland, the fun and colorful fairyland country where the horse lives. In addition to the new product show, there are band performances at the event site to make the atmosphere more enjoyable.
(Photo: Event site)
At the same time, from March 23 to April 23, Wanhao WANATCESSORY and MY LITTLE PONY also opened POP UP STORE in Shanghai Xintiandi Fashion, showcasing the cooperation between Xiaoma Baoli MY LITTLE PONY artists and the crossover of the two brands. New product. Starting from Shanghai, cross-border new products will be toured in 70 Wannan WAVECCESSORY cities in Hangzhou, Nanjing, Suzhou, Wuxi, Chengdu, Chongqing, Xi'an, Kunming, Guiyang, Changchun, etc., and will also carry out fun activities such as treasure hunt in the mall.
(Photo: Shanghai Xintiandi Fashion POP UP STORE exhibits)
“Wan Wan WANACESSORY is a team of brave people, welcome to collide with any interesting soul, and the integration of interesting brands.†Looking back at the cross-border cooperation before Wan Wan WANACESSORY, not only the national fast food KFC, but also the famous Italian high-end brand Roberta Di Camerino, as well as the famous cartoon IP "Flying Little Girl", believe that the cross-border cooperation with Xiao Ma Baoli MY LITTLE PONY will be another new leap of the interesting soul of Wanao WANATCESSORY.
(Photo: Wan Hao WANACCESSOR and National Fast Food KFC Cross-border Products)
(Photo: Wan Wan WANACCESSOR and the famous Italian high-end brand Roberta di Camerino cross-border products)
Orange Safety Coat,Overall Waterproof Workwear,Workwear Coat,Fluorescent Uniform Reflective Coat
Shaoxing Xiaotrain Imp.&Exp Co., Ltd , https://www.xiaotrain.com