The four-day 2017 China Shaoxing Keqiao International Textile Expo (autumn) ended on the 17th at the China Textile City International Convention and Exhibition Center. With the increasing influence of Keqiao Textile Expo, this benchmark exhibition that promotes industrial upgrading, promotes brand development and promotes green innovation has attracted more and more attention.
Harvest is full of cooperation and win-win situation
In 4 days, 596 companies and more than 400,000 fashion fabrics competed on the same stage. China Textile City International Convention and Exhibition Center has welcomed domestic and foreign merchants from more than 60 countries and regions in the world with a capacity of 38,000 square meters.
In addition to the three major areas of the special exhibition area of ​​Hall 1, the standard exhibition area of ​​Hall 2 and the textile machinery exhibition area of ​​Hall 3, this year's textile expo also extended to the upstream and downstream of the industrial chain, setting up Qian Qing, which reflects the parade on textile fabrics. The yarn raw material area and the coastal blue-print town area highlighting the textile printing and dyeing process will bring more cooperation opportunities to the merchants and promote the upstream and downstream linkage of the industrial chain.
During the exhibition, it can be known from the full harvest of both the mining and mining parties that this year's Keqiao Autumn Textile Expo has handed over a “transcript†for the full effect of the exhibition. At the exhibition site, well-known textile enterprises in Zhejiang Province, such as Zhejiang Red Green Blue, Zhejiang Fantas, Wujiang Hualian, Sichuan Chuanmian, Guangdong Xinsheng, and Shaanxi Qinhuang, have once again won the favor of new and old customers. Jiangyin Suyin Denim Co., Ltd. brings a variety of knitted denim fabrics, soft and skin-friendly, high-elastic and breathable. Zhao Wei, the person in charge of the booth, said: “The company has come to participate in the textile fair every year. Compared with previous years, the development of exhibitors in the textile fair is more diversified, and the demand of buyers is also more and more high. Our denim fabric is here. Found a new business opportunity."
Bringing together the trend of personality and fashion
Keqiao Fashion Creative Industry is an important breakthrough for the transformation and upgrading of China Textile City. With the promotion of top-level design, the blueprint for fashion and creative industry is slowly unfolding. Keqiao Textile Expo is the performance carrier of Keqiao Fashion Construction, and various fashion ideas. The results were presented.
Into the scene of this autumn textile expo, in addition to the lively and extraordinary docking scene, the fabric that reflects fashion, technology and green concept is the "finishing touch". Knitting, digital printing, jacquard, lace, cotton, chiffon and tooling medical fabrics with rich materials, unique craftsmanship and style are all dazzling.
With the rise of emerging lifestyles and consumer concepts, originality and personalization have ushered in the golden period of development, both in the major fashion weeks and in exhibitions, which are the elements that have attracted everyone's attention. The exhibits on the site of the Expo will also focus on the theme of “fashionâ€, bringing more innovative inspiration to fashion buyers and designers, and helping Keqiao fashion construction.
Nowadays, there are more and more designers resources at Keqiao Textile Expo, and the product positioning is more and more high-end. In the eyes of many people, the textile expo is not only a communication platform for trade and business, but also a platform for capturing the trend of fashion. Shao Lingbin, the person in charge of the booth of Zhejiang Jindianzi Textile Co., Ltd., said that the marketing team sent by the company is also a team of designers. “The elimination of the intermediate link allows the designer to directly connect with the buyer, which can more intuitively understand the customer's needs, and at the same time provide professional design advice to the customer, resulting in a fashion agglomeration effect.†Shao Lingbin said.
Grasp the current transformation and upgrade without stopping
As an important area for the pilot reform of traditional industrial transformation in Zhejiang Province, Keqiao District has invested in technological transformation with an average annual growth rate of nearly 10% in recent years, vigorously promoted the transformation of the textile industry into science and technology and information, and continuously upgraded its processes and products.
It is not difficult to find out from the exhibition that fabric companies have shaken off the traditional and boring stereotypes and have made innovations in high-tech fiber, high-end textile equipment, green printing and dyeing weaving, information technology application and brand marketing. In addition to the exquisite fashion of the exhibits, the company's booth layout has also launched environmentally friendly materials, and promoted the textile industry to take the development path of technology, green and fashion in various aspects and in all directions.
In addition to the continuous upgrading of the exhibits, the Keqiao Textile Expo will also extend the “upgrade†to the supporting activities. China Textile City “Fast Fashion·Respond†FDC procurement docking activities will fully reflect the three elements of fabric, design and clothing. The high efficiency of the order on the side of the show will make the exhibitors speak out!
The qualities of courage to inherit and break through are not limited to exhibitions. Under the leadership of Keqiao Textile Expo, Keqiao Textile is developing from the traditional economy to advanced creation, modern service and high-tech industry. It has explored the path for the transformation and upgrading of the national textile industry, providing reference and setting a model.
Editor in charge: Xu Yuehua
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