Today's Chinese underwear market, is going to health, fashion, branding, internationalization. Sisi Er eyes in the underwear market has the following questions:
First, there are problems in distribution channels.
Mainly non-standard operation, including non-standard market order, non-standard competition, non-standard management, non-standard upstream and downstream relations, management is not standardized.
Second, the underwear brand loyalty poor.
Lots of lingerie brands appear every year, but consumers are far from full of brand loyalty, making it hard for business brands to turn into sales force and competitiveness.
It is precisely because of these problems to see the underwear market, Xi Shi Seoul over the years to adhere to the product as the king, to franchise chain franchising mode, and constantly enhance their competitiveness in the heart of consumers started the brand.
From the development trend of the market, the mall is not the most suitable underwear market sales occasions. Because underwear profit margins, buying habits and shopping atmosphere is different. Qian Shi Seoul with brand culture, business culture to establish stores, chain stores, to provide consumers with the best service.
Another trend in the underwear market is functionalization. Underwear environmental protection, underwear comfort, lingerie externalization, underwear personalized, huge potential for market development. Xi Sier more than 10 years focused on the restructuring of underwear research and development, production and sales, conform to the development of the market, creating China's first brand of underwear adjustment.
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