Recently, Fujian Province, Fujian Province, relatively strange financial treasure group, frequently caused media attention. On the 13th, a number of news media in Chengdu came to Fuzhou to interview Zhou Tracy, the chairman of the company. All of this is due to the business to find a hero heroic earthquake relief, as its children's clothing as the image of spokesmen. After four months of deliberation, private entrepreneur Zhou Zhoucai, a private entrepreneur, said that after learning of Lin Hao's heroic deeds, he considered Lin Hao's image to be entirely in line with the company's children's clothing positioning. At the opening ceremony of the Beijing Olympic Games, Lin Hao and Yao Ming appeared, touched people all over the world. Zhou Fortune happy time, decided to speed up the process of consultation with Lin Hao endorsement. Both sides agreed on the cooperation on September 18 last year. Since then, Lin Hao has become a financial company spokesman for children's wear. Lin Hao put on the brand spring, summer, autumn and winter of various clothing, take a lot of promotional photos. Zhou Xun Cai said he wants the company to hang Lin Hao photos at thousands of stores both at home and abroad. A story will be endorsed events to the outlet Week Fortune told reporters: "Please Lin Hao spokesman for the original intention is very simple, is to help Lin Hao." Specifically, is the way to operate the business, to Lin "money-making tools." In addition to Lin Hao from now to all of the university tuition fees borne by the company, the company's six children's clothing store in Shanghai, the franchise, but also classified as Lin Hao, earn less earn all go back to Lin. Zhou Fortune stressed that they and Lin Hao's "endorsement and cooperation" is only 5 years. In May this year, a media in Chengdu, the company signed a contract with Lin Hao made public. After the publication of the report, those who praised the new approach of "daring to eat crabs" were opposed to "a lot of money and children's money". Rongcheng saw many small hero ads Yesterday, many stores and stores in Rongcheng, the reporter saw a large number of Lin Hao's posters. When it comes to Lin Hao endorsement of the children's clothing, sales of children's clothing to play a catalytic role, the salesman said she recently went to the store work, due to the time close to Children's Day, children's clothing sales have risen. But whether this is the positive effect of Lin Hao's endorsement can not be determined. It is understood that sales Fuzhou Fushi company's children's clothing store has twenty or thirty. Reporters holding the image of Lin Hao printed ads were asked many passing pupils, children are recognized for the first time Lin Hao, many children like him. Square: win-win move what can not be for the contract after the opening of the various voices, Zhoucai Cai proposed, please Lin Hao endorsement of their company's children's clothing, both to expand business influence, but also to help Lin Hao family to solve the economic difficulties, is a win-win move . Mr. Cai, who has been working for many years as a professional lawyer, said that Lin Hao's guardian, starting from his own personal interests, is not illegal to sign endorsement contracts with children's wear enterprises. Lin Hao "Hero Earthquake Relief" is the title of the earthquake during its outstanding performance obtained, so he endorsements products, the obligation to carefully scramble, at least not to hurt the feelings of the victims in the earthquake. The other side: social loss is really concerned Fuzhou University, a young psychology professor said: April and June this year, Lin Hao for several reasons, several classes closed to participate in various activities. The professor said that Lin Hao suspended in the media camera before the "show", all kinds of images appear in commercial premises, is a sign of our society lack of a real sense of concern for the growth of children: Lin Hao's mind is not yet mature, he The behavior of adults by more manipulation, his healthy growth even more need a quiet environment. Relevant parties concerned, especially his legal guardian, should try their best not to influence the future of their children in the light of their own interests. He said that Kobayashi was prematurely commercialized and over-concerned by all parties, which has posed a great risk to his healthy growth.