Yesterday, Quanzhou Textile and Apparel Association 12 companies tour set off to Italy. The delegation will meet with the Florentine Fashion Association in Italy and watch the Florence International Men's Wear Show tomorrow (June 16). According to Wang Zongfeng, secretary general of Quanzhou Textile and Apparel Chamber of Commerce, the delegation includes Fujian Mallet Garment Co., Ltd., Quanzhou Hongrui Xing Textile Co., Ltd., Nanan Wanjiamei Knitting Co., Ltd., Shengtian Fox Garment Weaving Co., Ltd. (China) Co., Ltd. and other 12 garment enterprises responsible person. Wang Zongfeng introduction, in recent years, Quanzhou every year a large number of clothing industry to Italy Milan Fashion Week, Florence International Men's Fair, Cologne, Germany International Fashion Fair and other international top brands gathered to watch the show, looking for popular clothing concepts and gaps. He said: "And in previous years, apparel companies to observe each Florence Men's show different from this year, Quanzhou Garment Association by the Florence Garment Association's invitation, the first delegation to examine the exchange, to seek docking cooperation." It is understood that the Florence Men's Fair is the world's most professional and most With the authority of the men's show, not only because Italy represents the highest level of the world men's and men's most of the international brands are from Italy, the industry as the "world's men's wardrobe source", leading the international men's fashion. The show was held in January and June of each year, so far this is the 76th show. Mr. Li Tianfu, the deputy general manager of Fujian Mallard Garment Co., Ltd., one of the delegation members, introduced Quanzhou apparel brand in the production technology, equipment and technology with the international level. However, in terms of the cultural connotation and brand image of the brand , And the distance between international brands is still great. He said: "China's clothing brand to enter the world, especially developed countries in Europe and America, the problem is not how to let them accept China's technology, but rather how to make them accept the Chinese brand culture." In the view of Lee Tau Fu, clothing The technological content and the creation of functionality are not the first elements of a brand's success. The popularity and cultural taste of apparel have become the hallmarks of success. "This visit will be conducted with the Italian side and hope to find some partners." Li Tianfu analysis, the apparel industry only through the industrial chain, design chain, the three-dimensional integration of the sales chain, "three legs" to walk, our country can From the garment manufacturing power to the design power, sales power, Quanzhou to create "the Orient of Florence" can have a "spirit of God." It is reported that, Quanzhou men's business in recent years, keeping an eye on the international fashion trends, the world's top men's clothing brand will represent the world's men's as a benchmark to find the distance between men and the world of Quanzhou brand. Quanzhou apparel companies not only frequently go abroad for study tours and study exercises, but Septwolves, Lilang, Marlaite, Carbine and other men's brands also made their appearances in international exhibitions. They not only collected the latest popular information but also learned the advanced production, business philosophy and brand connotation of foreign enterprises .