La Perla presents the “La Perla x Ayumi 7 Sensual Sensibility†collaboration with Japan’s Akiharu Ayumi. The preview was held on February 23 at La Perla’s flagship store in Causeway Bay, Hong Kong. Ayumi Hamasaki has performed La Perla's works in MVs and concerts on many occasions. His noble and sexy gestures are deeply impressed. This time, La Perla sympathized with Hamasaki Ayumi and collaborated to launch a meaningful charity exhibition.
The charity project was created by Alvin Goh, Ayumi Hamasaki's director of imagery, as creative director and tailored seven designs for Hamasaki Ayumi. Ayumi Hamasaki personally performed a variety of La Perla logo designs to show its unique beauty, and took a series of “La Perla x Ayumi†photos to reveal the sensuality and femininity of women. This series of photos will be public auction later, all proceeds will be donated for charitable purposes. Ayumi Hamasaki said: "La Perla has a superb artistic accomplishment and is an embodiment of elegance and preciousness. The brand launches a variety of products. Whether it's underwear series or other fashion items, it's all irresistible."
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