[China Glass Network] Now Taobao, Pat and Baidu have the operation buttons to buy and put into the shopping cart immediately. However, eBay has only the action buttons that are purchased immediately on the product details page. There is no data on hand, so it's hard to tell if it's good to put it in the shopping cart or not in the shopping cart.
In real life, the shopping cart is designed to facilitate the purchase of too many items at once. After all, the things carried by your hands are very limited. When you buy more goods than you can carry with your hands, you need other tools to facilitate your carrying and further shopping. So at this time, the shopping cart appeared.
What is the role of the online shopping cart? As far as my personal understanding is concerned, online shopping carts have the convenience of a combined purchase. When you put multiple items into your shopping cart, you don't have to choose your email address again, enter your verification code, and pay more. In addition, I think there are still some features of the favorites. Put your favorite but not urgently needed items into your shopping cart and collect them when you need them. Apart from these two points, it is not very clear what other effects are.
But as far as I am concerned, online shopping carts have never been used. I have always been very clear about shopping. If I want to buy something, I will go directly to the website to search, confirm, communicate, buy, and then wait for the receipt. Basically, only one item is bought at a time. Even if you buy two different items occasionally, you can buy one of them first, and then buy another one. Never put two items into the shopping cart. After all, many times you choose a product that is not a store. So when you communicate, you actually need to buy it separately with two sellers. My personality is to buy one, but not both. Because many times, you can't guarantee that both can get it. Especially for the bargaining, many sellers simply do not give you room and opportunity to bargain.
Therefore, the operation of putting in the shopping cart does not make any sense to me. And I personally think that adding the button to the shopping cart on the product details page will somehow reduce the user conversion rate. Because the meaning of immediate purchase is very clear, and there is a kind of compulsion. When I choose this button, my head will be controlled by these four words, then I will be stupid to buy and pay in advance; and if I choose to put it in the shopping cart, there will be no such thing. The pressure to buy and pay for it right away is simply that it is as simple as putting the product into the shopping cart.
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