Quality sense enhances brand penetration

At present, many domestic garment companies are in the spring and summer fairs, and correspondingly, the majority of fabric manufacturers are also preparing for their customers... What new products are welcomed by the market during this period? Which type of fabric is favored by many designers? Let's visit some fabric companies to explore how they are creating their own product values ​​and brand labels.

Avoiding homogenous competition Visiting the sample exhibition room of Dali Silk (Zhejiang) Co., Ltd. is an enjoyment. After the reporter visited the company's factory area, he left a deep impression on the company's products. Luxury fabric styles, serialized product divisions, and well-targeted product positioning all make Dali feel confident about himself. This is also the reason why most companies who come to the company on site visits are able to satisfy and form orders. Dali Silk is a modern textile high-tech enterprise integrating the development, production and sales of silk and silk products. It is the only “national silk product development base” in the country. Its main products are silk woven fabrics and silk jacquard fabrics. , silk knit fabrics, silk home textiles, silk ties and apparel products. Its "Wide Machine Washable QAQI Series" product has won the second prize of Textile Light Technology Progress Award.

When it comes to product innovation, Dali's R&D manager Yu Yongqi said: “In 2010, due to the rising prices of mulberry silk raw materials, in order to avoid drastically increasing the selling price of products, the company’s R&D team applied copper ammonia fiber in the development of new products. New materials, such as new ones, are favored by the market due to their good dyeing properties, soft touch, silky gloss and other characteristics.

Increasing the tapping potential of process technology has also become the consensus of the current outstanding fabric companies in their development. In the first half of this year, Shandong Ruyi Group developed a “anti-pollution self-cleaning function” product, which made the fabrics with technological functionality. Once launched, it received unanimous recognition from customers. In the early spring, when people enjoy the romantic atmosphere of spring, they are also affected by dust in the air, so this function cuts in from the people’s personal demands. At the same time, the company also uses some degradable fibers to give the fabric an environmental protection. Concept, and shorten the production process, the development of a series of high value-added energy-saving products, which in many homogenized products, will undoubtedly become a rising star.

In addition to the connotation of fabric injection, in addition to the fine workmanship in product technology, the infusion of fabrics is also an increasingly important part of product development. Shanghai Dingtian Textile has always been committed to creating the world's first women's jacquard fabric brand, whether it is a flower design or yarn Line R&D has invested a lot of money and technology while improving its own quality requirements. Chai Fangjun, general manager of the company, said: "Dingtian Jacquard started from the day it was introduced, it adopted the international quality standard that is the internationally accepted American standard 4-point system. Products that do not meet this quality requirement will not be sold at the same time. For quality assessment, products that fail to meet quality requirements will be redeveloped and designed to improve quality.” Under such strict control, sales in the first half of 2011 increased by 30% year-on-year. Referring to R&D positioning, Chai Fangjun said: “We have positioned ourselves in two aspects. One is a pattern and the other is a yarn. With regard to flower patterns, we have a design team that constantly pays attention to market trends and directions for textile development in the future. Do a general theme positioning, then communicate with our French designers about the design theme and integrate the concept of the designer, and combine the characteristics of the jacquard with the ancient culture history of China to carry out pattern development. Recycle polyester yarn, and at the same time obtained the authority certification of the Dutch recycle.The country vigorously promotes energy conservation and emission reduction, and we responded positively.We successfully developed a light rubbing and washing yarn and easily washable decontamination and breathable energy-saving and environmental protection products, and obtained a patent. These developments are at the forefront of domestic and foreign counterparts, truly leading the fashion trend of women's jacquard fabrics."

Can continue to adhere to clean production, always mind the environment of future generations, such companies also give the product a greater added value. Huaibei Vickers Printing and Dyeing Co., Ltd. regards cleaner production as a direct embodiment of the implementation of corporate social responsibility and continuously strives to reduce overall energy consumption. The person-in-charge of the enterprise attaches great importance to energy conservation and emission reduction work, and has specially established an energy-saving and emission reduction team to achieve the clean production of energy-saving, consumption-reduction, emission-reduction, environmental protection, and efficiency improvement of the printing and dyeing process, fulfilling social responsibilities for the printing and dyeing industry, and accelerating transformation and upgrading. Played a demonstration role.

Looking forward to efficient docking "At present, domestic fabrics and clothing innovations are still not in place. We hope to have a more direct and effective connection with the clothing brands." Dali Silk and the head of Shanghai Dingtian Textile spoke in unison.

Dingtian Textile General Manager Chai Fangjun pointed out: "The development of China's textile and clothing industry is still in its infancy. Most companies are still learning how to do so. They have seen the development trend of the textile industry and want to innovate. However, subject to talent or technology, they are not moving forward. Capital, strength and courage.We should learn from Kinba men's wear, we must go in and out, integrate with international trends, develop our own product style and market, and achieve internationalization. The future textile industry must be an international thing. It is impossible to simply imitate and innovate to form a group of textile enterprises that integrates design, research and development, and innovation, when the interaction between the materials and clothing enterprises is still relatively weak, and the current situation is that fabric companies blindly follow Japan, South Korea, and clothing. The combination of demand has led to the development of fabrics that are compatible with the development trend of garments; conversely, the over-pursued styles of the garment industry have neglected the fundamental element of fabrics.Fabrics and clothing are the relationship between water and fish.The fabric is water and the clothing is fish. Without water, fish cannot survive; only water does not have fish and it is a pool of stagnant water. And clothing should form a strategic alliance and resonate with one another. Garment companies should let fabric companies know the future fashion trends, information sharing, and resources complementarity, so that fabric companies can develop fashion fabrics. At the same time, fabric companies should let apparel companies see New innovations and advances in the production of new yarns and finishing technologies have led to the development of fashion-oriented styles based on new fabric characteristics to achieve innovation and high efficiency.This strategic relationship must be the future direction of the textile industry, otherwise it must be Eliminated."(Yan Chun)