Red Beans and Rains, One Piece, Unchanging Ingenuity

Confucius has a cloud: thirty is standing, forty is not confusing, fifty knows destiny, sixty is pleasing, seventy is from the heart, not over the moment. Life is like this, and so is the company. A company that has been able to go through 60 years must have an irreplaceable advantage in some respects, just like today's red bean men's Clothing, which is unique in China's textile and apparel industry. This year is the 60th anniversary of the founding of Red Bean, 60 years of ingenuity, 60 years of teasing, red beans 60 years old, is youthful. Red bean men's wear with a constant diamond heart, so that "everyone has a white shirt" is deeply rooted in the hearts of the people.

Wisdom red beans keep up with the trend of the times

From the establishment of the transformation and upgrading conference in 2007 to the completion of the first intelligent store in 2016, the red bean men's wear entered the era of wisdom. At the 2017 Service Fair, the red bean men's wear is integrated into the technology and functional fabrics, shifting the focus to the essence of the product, using simple interpretation of light fashion, polishing each product with ingenuity; and using VR glasses for the first time to display the store display, let Consumers can experience the 3D super-visual visual experience brought by the “focus” display without visiting the site, and display the unique design of the red bean menswear brand.

Ingenious products carry corporate character

The red bean men's clothing inherits the ingenuity, integrates the craftsman spirit into every piece of fabric, every workshop, and also in the creation of star products.

From a fashion point of view, white shirts have always been a must-have item for the fashion industry. Whether it is a casual and sunny boy or a strategist, a white shirt can not only wear a sense of fashion, but also a moment. Show a clean and honest aesthetic attitude. On the occasion of the 60th anniversary of the red bean, the red bean men's clothing deeply excavated the brand precipitation, and integrated the 60-year craftsmanship into the core of the enterprise development, especially the “everyone has a white shirt”, focusing on the “60th Anniversary Collection” and “ One collar multi-number "two styles, the white shirt's purity to express the red bean men's clothing to do a white shirt industrial Xingguo's home country pattern, with a white shirt's wild to highlight the red bean men's fashion attitude.

Putting the design concept into every white shirt requires designers to carry out all-round integration between products, consumers and fashion. The "60th Anniversary Collection" version of the white shirt uses Lutai cotton non-iron fabric, the version is slim, and the Windsor collar is more gentlemanly. At the same time, it adopts all-round lining technology, phoenix eye buttonhole, nail buckle around the foot, sleeve split The opening position is reinforced, and the accessories are made of pure white butterfly button, detachable metal collar insert and Coats high-elastic sewing thread. The “One Collar and Multiple” model is a kind of collar, three lengths and sleeve lengths, which can satisfy the aesthetic needs of different consumers while ensuring the texture of the product. "One collar multi-number" models use 80/2 cotton grade 4 non-iron fabric, the version is divided into business version, standard collar and small rounded Kraft, with phoenix eye buttonhole and nail buckle around the foot and white butterfly button . One collar multi-type white shirt, the individual needs to be polished, trying to meet the consumer needs of different consumers from various details, using the ingenious products to carry the red bean character, is the consumption of red bean men's clothing to support the development of national enterprises for 60 years. The best feedback.

60 years of ingenuity 60 years of teaser

Red beans 60 years of wind and rain intertwined a picture of love and touch. For people, the most beautiful but love for 60 years, plain and stubborn, close to each other, never give up, this is the world to pure and true diamond marriage. Red bean men's love is touched by the world. In the 60 years of red beans, red bean men's clothing through the fifth season "to find the most beautiful story", with real power to tell love and moving, to the society to collect 60 years of "the most beautiful diamond marriage" Love story.

"Creating a business, we must do it hard, diligently research, and talk about it..." The red bean culture has a long history, and the spirit of the tin merchant has been passed down from generation to generation. Red Bean is committed to creating a national brand with strong cultural heritage, winning with "love", using grateful inheritance culture to promote the technological development in the field of Chinese clothing, and also making the best interpretation of the "home culture" and "love culture" of red beans. In the heart of the red bean, independent innovation is not only a technical pursuit, but also a responsibility. Doing a good job of red beans and telling the story of red beans is the responsibility of every red bean person. It is also the pattern of the red beans that promote the soft power of Chinese culture. Red bean rain and rain, a constant, ingenuity and inheritance.

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Hangzhou New Wave Trading , https://www.newwavecn.com

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