Qian Jinbo, chairman of Red Dragonfly Fashion Group, said in an interview that despite the current downturn in China's footwear industry, Red Dragonfly still insists on making steady progress on the industrial road and runs the brand in a down-to-earth manner. Recently, as the leader of domestic shoe enterprises, Red Dragonfly Fashion Group brought its men's shoes, apparel and children's wear products to China International Footwear Fair debut. With the theme of "Dragonfly Dutch", visitors can experience the fashion journey with Red Dragonfly in the 96-square-meter exhibition hall. 2012 may be the most challenging year for China's foreign trade since China's accession to the WTO. Among them, footwear products since the second half of 2011 growth rate of decline, the situation in China's footwear industry is not optimistic. In the domestic counterparts governed by foreign brands offensive and changing the market under the attack on three sides, with their very forward-looking red dragonfly "strategic tactics" to lead China's shoe enterprises break a breakthrough. In order to win the fierce competition in the increasingly fierce market, red dragonfly in more than 4,000 stores across the country for channel upgrades: According to the actual situation of different city levels, business district environment, customer distribution, the establishment of multi-category collection of integrated stores, advocacy One-stop shopping concept of life, the establishment of women's boutiques, men's boutiques, children's boutiques and shoe stores and other store integrated store model, to meet the needs of different consumer groups. Red Dragonfly devoted a lot of effort in product development. Each season before the birth of new products, the design team will be through the sales terminal to grasp the relevant information, and went around the world to collect fabrics and popular colors, the latest overseas design elements and the actual needs of Chinese consumers combine to create a unique style of red dragonfly Fashion product. From the Chinese style of blue and white porcelain to the Mediterranean style, from Provence to Venice, red dragonfly each season products have a distinctive style and clear theme. This exhibition is the red dragonfly 2012 autumn and winter products "margin Kai Edinburgh", retro elegant British style and Renaissance poet feelings collide, creating a frozen poetic romance. Red Dragonfly uphold the "East create West cited" brand design concept, the East will be the traditional culture into the popular elements of the West, reflecting the unique brand appeal and cultural connotation. Over the years, Red Dragonfly adhere to the promotion of Chinese shoes culture, in its birthplace Wenzhou Yongjia established the only Chinese shoe culture Museum, Red Dragonfly brand Hall, Science and Technology Museum. Inheritance of Chinese shoes culture at the same time, the use of various types of scientific and technological means and advanced production technology, each pair of shoes as works of art to be completed. It can be said that Red Dragonfly bring consumers not only a pair of exquisite shoes, more is a profound cultural heritage and a comfortable lifestyle. Qian Jinbo, chairman of the Red Dragonfly Fashion Group, said in an interview that despite the current downturn in China's footwear industry, the Red Dragonfly still insists on making steady progress on the industrial road and runs the brand solidly because the Red Dragonfly brand Love is born, "and now it is" flying for a dream, "a career that makes all red dragonflies feel happy. As long as we continue to innovate, I believe one day, red dragonfly will become the trendsetter to lead the oriental fashion, flying into the world luxury brand hall, a highly respected Chinese brand.
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