On April 19, 2017, at the time of the handover in spring and summer, the annual China Lingerie Culture Week and SIUF China (Shenzhen) International Brand Underwear Exhibition opened at the Shenzhen Convention and Exhibition Center. Chen Hao, Vice Mayor of Shenzhen, Director Gao Yanmin, Director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, Deputy Director of Cao Xuejun, Deputy Secretary General of the National Development and Reform Commission Li Yang, Director of the Shenzhen Municipal Trade Promotion Committee Ye Jiande, Secretary of the Shenzhen Economic and Information Committee Zhang Liren, Director Gu Hongwei of Shenzhen SME Service, Deputy Director Hu Yanlin of Shenzhen Guangming New District Management Committee, Xu Yingxin, Vice President of China Textile Industry Federation, Vice President Wang Yao of China Business Federation, Chairman Zhang Qinghui of China Fashion Designers Association Vice President of China Knitting Industry Association, Vice President of the China Council for the Promotion of International Trade Textile Industry Branch, Vice President of the Guangdong Textile Association, Chen Tongxuan, Chairman of the Hong Kong Underwear Industry Association, Mr. Liu Minzi, Chairman of the Shenzhen Underwear Industry Association, Zheng Bihao, Founder of SIUF Zhang Fengwei and other leaders and guests attended the opening ceremony to observe the unprecedented underwear exhibition.
At the opening ceremony, Director Gao Yanmin of the Consumer Products Industry Department of the Ministry of Industry and Information Technology delivered an important speech, conveying the trust and support of the national government to the Chinese underwear industry, and highly praised the platform of the Shenzhen Underwear Exhibition. He said: "A successful The exhibition has a great pulling effect on promoting the development of the industry. Shenzhen Lingerie has become the world's leading professional underwear exhibition, we hope that it can be better and better, the influence is getting bigger and bigger, and it will make more development for the Chinese underwear industry. Great contribution."
Zheng Bihao, president of Shenzhen Underwear Industry Association, also delivered a speech as the leader of the exhibition organizer. I would like to express my gratitude to everyone for accompanying the Shenzhen underwear exhibition for many years. She said that she will live up to the expectations and continue to lead Shenzhen underwear to a higher level and help improve. The popularity and influence of Chinese underwear brands in the international arena.
At the opening ceremony, two international heavyweights, Rene Celestin, the world's top show, and famous director Hamish Hamilton were invited to serve as consultants for China Underwear Culture Week. SIUF founder Zhang Fengwei and Tassus Group Asia Pacific President Mark are two. Big coffee issued a letter of appointment.
The three-day exhibition is rich in content and exciting. The exhibition scale is the largest in the world, reaching 73,000 square meters, and continues to lead the world underwear exhibition industry. In addition to the static exhibition, this year's Cultural Week also has superb competitions, design competitions, underwear shows, awards ceremony, forums and other exciting supporting activities. A fashion storm is once again registered in Shenzhen. Six “new†highlights allow us to experience the visual shock brought by the “beautiful economyâ€.
The rise of "new forces" enriches the connotation of the exhibition
Compared with the past, the Shenzhen Underwear Exhibition has a wider range of exhibits, and the exhibits are more complete, covering the entire industry chain of underwear more comprehensively. This year's enthusiasm for the upstream yarn companies has been unprecedentedly high. Invista, Dongyangfang, Hyosung, Bonthe and other industry giants continue to exhibit in large scale, such as Lanjing, Lili, Yizheng Textile, Shandong Lianrun, Dezhou Huayuan and other well-known enterprises. They have also joined in, which further proves that the influence of Shenzhen Lingerie Exhibition in the industry is constantly expanding, and it also confirms that the competition of the industry further extends to the upstream of the industrial chain. At the same time, underwear leading enterprises gathered, An Lifang, City Beauty, Huijie, Aoli, Shengquan, Odifen and other well-known underwear brands who have cooperated with SIUF for many years, bring their latest products to come again, and bloom with flowers to show the Chinese underwear category. Rich and wonderful!
The promotion of e-commerce platform enterprises has further increased this year. The entire No. 6 pavilion has been selected as an independent special exhibition. The enterprises that rely on the Internet to rise rapidly, such as Xiuyi.com, Diandian, Jingdong Underwear, etc., are also more comprehensive and in-depth with SIUF. Cooperation. What is more noteworthy is that the area of ​​the international exhibition area has increased significantly this year. International brands and accessories suppliers from 12 countries and regions such as Germany, France, Switzerland, Colombia, Italy, Israel, Hong Kong, Taiwan, and Japan have brought wonderful results. Products, such as the international top swimsuit GotteX, South America's first underwear brand Leonisa, Japanese trousers sales champion Atsugi / Atsugi, Germany's high-end pajamas swimwear brand Roesch Fashion and SIUF join hands to explore the Chinese underwear market.
"New technology" landing to accumulate innovative potential energy
In recent years, with the advancement of science and technology and the improvement of consumer demand, China's textile industry has begun to transform and upgrade to high-end, intelligent, green and service-oriented. All brands and enterprises are actively creating new products and upgrading production. The level of craftsmanship, deepening the added value of the products, making the products more functional, practical and aesthetic! At the Shenzhen Underwear Exhibition, many companies bring their latest research and development technology to exhibit, the most advanced technology in the industry to the most eye-catching The way of presentation, further boosting the industry's optimization and upgrading.
Such as Hyosung Group's new functional series of deodorant spandex creora?Fresh, cool UV-resistant nylon MIPAN Aqua X, Shengquan Group has spent huge sums of money to develop a new material that can be worn on the body - biomass graphene "Warm fiber", the exclusive patented technology developed by Tengfei Technology, which combines the "chitin" and "far infrared" high-tech health fabrics with new products... These companies spare no effort to develop new technologies and create every piece of underwear. Meet the needs of more consumers for the variety of healthy underwear and products.
"New model" emerges to exacerbate business change
The popularity of the Internet has changed people's way of life, and at the same time, the emerging business model of e-commerce has risen rapidly. Many traditional industries have changed from generation to generation, and they have seized the development momentum of peers with the Internet. The underwear industry is no exception. In the year, some companies began to rely on the Internet to transform their marketing models and achieved great success.
Taking the entire No. 6 Pavilion of the 2017 Shenzhen Underwear Exhibition as the vertical mining platform of the independent exhibition hall is a successful case of using the Internet marketing to create a professional service platform for the underwear industry. The vertical mining platform takes the verticalization of the underwear industry as a breakthrough, directly links the supplier manufacturers and the terminal retailers, without intermediate redundant links, realizing the flattening of commodity circulation and information circulation, not only changing the traditional operation mode of the underwear industry, but also the Chinese underwear. Development has played a huge role in promoting.
China's underwear industry's chief information and transaction as a professional service platform - Xiufu.com was established in the past two years and has risen rapidly in the industry. Xiufu.com relies on the Internet's "focus, efficiency and intelligence". The carrier provides innovative industry services and solves the three major problems of internal information asymmetry, imperfect channels and unsmooth financing. At the Shenzhen Underwear Show, Xiufu.com displayed its image in a unique red and white style booth, and held a forum during the exhibition to share how to use the Internet to increase the value of the industrial chain.
Focusing on mobile social marketing, the company that is committed to “making mobile e-commerce pioneers with technology†has also developed into a leader in the mobile field in just a few years! In 2017, a little bit of customers bring their latest products, technologies and ideas. Attacking the Shenzhen Underwear Exhibition, bringing new thinking to the development of the Chinese underwear industry!
At the same time, e-commerce giant Jingdong also joined hands with SIUF to create the 4.19 Underwear Festival. As an important part of the Futian Shopping Festival, during the exhibition, the model of “Net Red Live E-commerce†was launched, and the network was invited to be the most popular anchor. The live broadcast on the Jingdong platform in the form of entertaining and interactive, to present the brand products to the online and offline audiences, and to guide the audience to complete the purchase behavior on the Jingdong platform and broaden the sales channels of underwear products in the network!
"New big coffee" to help the popularity index burst table
There are also many big coffees to help out this cultural week. On the evening of April 19th, the “Song of the Public Welfare Fashion Nightâ€Â·Golden Abdomen Awards – SIUF2017 China Underwear Industry Annual Awards Ceremony and Fenghua Huaxia Public Welfare Tour Concert Launch Ceremony, Xinyi Ambassador of Xinyi Charity Foundation, International Famous The singer Tan Weiwei will be invited to attend, and accompanied by the public welfare tour concert, the love will be spread throughout the land of China. In addition, world-renowned show Rene Celestin, internationally renowned director, Oscar awards and London Olympics opening director Hamish Hamilton, international top model scout Cesar Perlin will be the judges of the SIUF2017 International Underwear Supermodels Finals, to enhance the SIUF supermodel draft The international level of the conference; the world's top underwear observer, Paris concept founder Jos Berry, the international authoritative fashion underwear media "INTIMA ASIA" CEO Francesca Spinetta will be the judges of the 2017 Charisma Oriental China International Lingerie Creative Design Competition, the International Top Fashion Design Institute Parsons College Design Director Jasonpaul McCarthy will also serve as the judges of the 2017 Charm Oriental China International Lingerie Creative Design Competition and the An Lifang International Home Furnishing Original Design Competition, using Western aesthetics to examine the oriental characteristics and guiding the development of Chinese underwear fashion. This exhibition will fully mobilize the strengths of the underwear industry, "borrow the brain" international top wisdom, integrate the industry's high-quality resources, multi-dimensional to promote industrial innovation and upgrading.
"New Thoughts" collided to detonate the industry focus
The China Underwear Summit held during the annual exhibition is also an event that brands and companies must participate in. Founded in 2006, China Underwear Summit is a high-end wisdom forum that leads the frontier thinking and practice innovation of the Chinese underwear industry. It has been successfully held for 11 sessions so far. The China Underwear Summit brings together experts in the underwear industry, well-known corporate leaders and brand representatives to discuss the problems faced by the current underwear industry and develop innovative solutions to promote the growth of Chinese underwear brands.
The China Underwear Summit brings together the determinants of business, channels, design, trends and brands to promote the development of the Chinese underwear industry. It is the best way to gain insight into the Chinese underwear industry and explore the Chinese market. Through the sharing, confrontation and collision, the China Underwear Summit will focus on the hot topics of the year, analyze the underwear industry environment, promote the innovation of underwear brands, enhance the brand power, organization and design of enterprises, and provide diversified ideas and innovative directions for enterprise operations.
The 2017 China Underwear Summit (CIUF) expands the guest lineup from the perspective of industry and market, challenges the hot topic of the underwear industry, and discusses the continued development of the industry. The organizing committee invites the industry's big coffee to discuss the future trend of the underwear industry, respectively With the theme of "plastics and links" and "new trends in new technologies and new materials", we will conduct in-depth dialogue and exchange on the development of the underwear industry, the future direction of multi-dimensional, multi-angle and all-round collision underwear industry, and the underwear industry under the "new economy" Development provides the most exciting interpretation.
"New Fashion" big show interpretation of the eyeball economy
The fashion underwear show is one of the most eye-catching highlights of the annual exhibition. During the Shenzhen Underwear Exhibition, there will be a number of fashion shows and brand shows. The hot models will be on the runway, and the brand will be interpreted with different temperament. The beauty of Chinese underwear leads the world in fashion!
An Lifang brought the opening show "moment" to the exhibition; INVISTA held the "I AM EVERY WOMEN" fashion conference, and Rui Fashion will open the "Mood of the World - AW2018-19 Trend Release", Olivia, Muse The temptation, auspicious and other brands will also present a wonderful brand show... During the exhibition, the SIUF2017 International Underwear Supermodel Draft Final will be held. 36 beautiful models from all over the world will have a hot and hot body and temperament. Competition! Also in the "Charming Oriental" China International Underwear Creative Design Competition and the An Lifang China International Home Furnishing Original Design Competition, the new designer's work show will also give people a refreshing feeling. Different styles of catwalks gather together, fashion and sexy meet, giving the audience a wonderful visual feast!
Under the strong support of the Shenzhen Municipal Party Committee and the relevant departments, the Shenzhen Underwear Industry Association and the Shenzhen Underwear Exhibition, the Shenzhen underwear industry chain has been continuously improved. The overall R&D and design level of the underwear industry is in a leading position in China. The total economic output ranks among the top cities in China. In 2016, Shenzhen underwear has an annual output of 850 million kinds of underwear, with an annual output value of nearly 45 billion yuan, accounting for 15% of the country, accounting for 1/3 of Guangdong, and occupying 60% of the market share of domestic underwear high-end market, forming An Lifang and Wei. Jenny, Huijie, urban beauty and other industry leaders gathered, a large number of small and medium-sized underwear enterprises, related industry chain linkage development trend.
Underwear heart, Chinese dream! SIUF China (Shenzhen) International Brand Underwear Exhibition is committed to creating a "China, the world" value platform, promoting the rapid development of China's underwear industry, making Chinese underwear a global fashion leader!
For more information, please pay attention to the world clothing and footwear network information report.
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