DIESEL brand to open London's BOND Street franchise store in April

It is reported that the casual wear brand Diesel will open a franchise store in London's Bond Street in April. The new store will be divided into two floors with an area of ​​60 square meters and will sell all of Diesel's product lines. This shop was originally owned by LVMH's brand and famous Spanish leather goods store Loewe.

The 1st floor of the Diesel new store mainly sells new accessories, leather cases and shoes, while the second floor mainly focuses on men's and women's wear.

In addition, there is a section dedicated to the sale of some selected series selected from the new T stage products released during New York Fashion Week.

The company stated that this area is mainly based on private consultancy services, emphasizing more personal experiences and strengthening the communication and cooperation between Diesel and VIP customers.

Diesel chairman Renzo Rosso said: “I think that the city of London has special significance. It witnessed the rapid development of Diesel. The opening of the Bond Street franchise shows that the company’s determination to take a high-end boutique route is undeniable that this is a company. Another big move into the high-end leisure market."