McDonald's and eBay eBay reached a strategic partnership for channel integration

Today, eBay eBay and McDonald's announced a strategic cooperation. The two parties will use their respective advantages in online trading platforms and restaurant retailing to achieve complementary resources and establish new integrated marketing channels.

“We hope to gradually develop a brand-new marketing channel that runs parallel to the Internet and offline retail channels,” said Wu Shixiong, CEO of eBay China. Both parties have given great expectations for this strategic cooperation. At the same time, a series of promotions and auctions will be officially launched at McDonald's over 750 restaurants and eBay eBay.

The starting and ending time of the series of activities for the theme of “Flying Chess Big Winner” is March 15 to April 18, 2006. During this period, consumers can obtain one or more game cards by purchasing a medium or large premium package at any McDonald's restaurant in the country. If the “winning logo” is displayed, the prizes shown will be obtained. It is reported that more than 8.2 million prizes will be sent out this event, of which eBay eBay will send nearly 2 million worth of shopping vouchers worth 40 million yuan as a prize sponsor.

Today, eBay eBay’s “MacDonald's Global Limited Edition Doll” zone opened exclusively for this event. McDonald's donated 50 sets of limited-edition dolls for this purpose. They were popular at McDonald's restaurants around the world. All proceeds from this auction will be donated to the China Children and Teenagers Foundation.