Exposure: Big Brands "Fall" Consumers Can't "Digest"

On the afternoon of March 20th, a consumer who had purchased Heinz rice noodle returned to a large supermarket on Yubei Road. The reason was that there was news that Heinz rice noodles contained genetically modified ingredients. It is understood that over the past month, well-known foods have been exposed by domestic and foreign authoritative organizations. This has directly caused consumer confidence crisis, but also led to a serious decline in the sales of these foods.

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Dangdang brand was exposed to serious problems

On March 17th, some media revealed that Master Kong Miaofu Cake was checked by the Jiangsu Province Product Quality Supervision and Inspection Center to exceed aluminum four times the normal standard.

On March 13th, Greenpeace released the news that Heinz Nourish Rice Flour contains Bt-resistant insect-resistant rice components, and the batch dated 20051212 (ie, a lot of products containing illegal genetically modified components discovered by Greenpeace) Heinz rice noodles are said to contain genetically modified rice ingredients.

On February 23, the South Korean Ministry of Agriculture and Forestry announced that a batch of milk powder produced by Mead Johnson in the United States was detected to contain metallic foreign materials, and the importer Korea BMS was ordered to recycle all “problem milk” and ordered the company to suspend business for a month. On February 24, the U.S. Food and Drug Administration announced an emergency recall of an infant formula formulated by Mead Johnson.

In 2005, Nestle's gold sales growth in China, 3+ milk powder was found to exceed the iodine content.

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Problem batch "pollution" brand reputation

On the afternoon of March 20th, the reporter visited Baolongcang Supermarket, Xinshilong Supermarket, and Northland Supermarket to investigate the current situation of the food being exposed.

In the Northland underground supermarket, the reporter saw Kung Fu Miu Fu few European customers before the cake shelf, a female customer picked up, and quickly put down. Before Heinz rice noodle shelves, the salesperson said that Heinz nourishment rice noodle in question had been removed from the counter, but other batches of rice noodles from the brand were also involved. All Heinz rice noodles were sold out by consumers.

“The sale of problematic goods is definitely affected after it is exposed.” The head of the horse responsible for food sales at Baolongcang Supermarket is introduced. According to him, before the Heinz rice noodle was exposed, he sold the third place in Baolong warehouse, and now slipped to the last one. Master Kong Miao Fu now has almost no sales. ”

Ma said: "As for Nestle milk powder, it is even more 'miserable'. After its 'Gold 3+' was exposed last year, not only was the 'model' milk powder hit hard because of the suspension of sale, but Nestlé's other stages and batches of milk powder were also hit. Both sales are declining.” Yao’s director of food sales at Xinshilong Supermarket further confirmed this view. According to him, in the Shinshiro supermarket, Nestle's "Gold 3+" has not yet been re-entered the recipe. According to him, at the time of Nestle's "incident" last year, not only did it sell all its powdered milk and rice noodles, but for a while it even stalled sales of Nestlé Coffee and Nestlé. Now that this matter has been more than half a year, the sales of Nestle milk powder and rice noodles still linger. When Nestle had a problem, it finally waited for an opportunity by its competitors to quickly attack and seize most of its market.

The reporter learned that after Mead Johnson milk powder was exposed by South Korea and the United States, its Chinese sales department quickly clarified that the product in question did not sell in China. But even so, it has still been protested by some consumers in Zhuhai recently. One of the reporter’s colleagues had been drinking Mead Johnson’s milk powder since the baby was born. After seeing the news, he was worried and said that he was very afraid to find out “the tip of the iceberg.” She said that she would not dare to buy this brand in the future.

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Business dissatisfaction problem goods

This reporter learned that the nerves of the recent businesses are particularly nervous.

According to Liu Long, manager of Baolong Cangjiedi Food Department, once the media exposed a certain product, the merchants would wait for the local health or quality supervision department to issue a withdrawal notice before they would withdraw the counter, but now they only need to see the media. When a similar message is announced, contact the supplier immediately and let the problem item be taken off the shelf at the first time. He said that these "problem" brands will also affect the credibility of supermarkets to a certain extent.

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The serious consequences that the problem food can cause

It is understood that the problem with big-name products is not “pediatrics.” If they are consumed for a long time, they will cause lifelong hatred for consumers.

About Master Kong Fufu Cake: According to Zhou Famao, vice president of the National Bakery Industry Association, the excessive aluminum content of cakes is mainly due to the problem of additives. Foam powder for flour foaming requires an acidic material to react with baking soda to produce gas, and this acidic material may contain aluminum, such as sodium aluminum sulfate, which is a chemical substance and excessive exposure is harmful to the human body.

According to reports, excessive consumption of foods that exceed the standard of aluminum will have an impact on the normal metabolism of human cells, cause a series of biochemical reactions, and cause memory decline, leading to problems such as Alzheimer's disease.

About Heinz Rice: Greenpeace stated that the Bt transgenic rice found in the Heinz rice flour contains a protein that kills insects. In 2000, a study conducted by Mexican scientists showed that this protein can trigger immune system reactions in mice and is a potential source of sensitization.

About Mead Johnson Milk Powder: The GENTLEASE brand (batch number BMJ19, warranty period July 1, 2007) produced by Mead Johnson Inc. contains infant formulas containing metal particles. Infants and young children who use this product by mistake will inhale metal particles into the throat or lungs, which can lead to serious damage to the respiratory system and throat, cough, dysphagia, and difficulty in breathing.

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Why are the international big names more "lost" in our country?

The familiar and well-recognized big brands often have problems and have become a hot topic of the moment. The products that have problems are basically all international brands. What is more coincident is that the problems that have emerged in some international brands in the past year or two have mostly appeared in China.

According to scholar Liang Yong, some brand-name goods not only have frequent problems in China, but also have problems in other third-world countries. One of the reasons is that we have not promoted the system of international standards and the domestic credit system has not been established. He said that Germany’s social credit system and standardization management are among the best countries in the world, and that companies that produce poor quality products and lack credit have a high degree of disciplinary action. Not only do they blacklist, but they also have to stop production. Managers of companies cannot even work in the same industry for a certain number of years.

Liang Yong also said that in our country, the standard is low and the punishment is small. It is generally exposed and fined. In this case, as long as the internationally renowned brands do not violate the law, they try to “conform to” our standards. Once the incident occurs, the fine will be paid. This is not a big deal for a strong brand.

According to Xinshi Long supermarket manager Yao, some manufacturers have another set of standards for domestic consumers, such as certain chemical components that must be added to the food. If the content exceeds the standard and the volume exceeds the standard, it will exceed the standard. Good taste. In addition, there are still some brands that do not have strict customs clearance in China.

The Director of the Food Office of the Provincial Bureau of Quality and Technical Supervision believes that the current domestic production standards generally lag behind foreign advanced standards. This should be one of the reasons for the above problems. He said that relevant countries are currently approaching international standards. If we raise standards to the level of advanced countries, these problems will gradually decrease. But he said that this is a gradual process.

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Big name food "failure" in mind

First, Haagen-Dazs ice cream cake. Blemish: The best ice cream actually came from unlicensed black workshops. The oven is next to the trash and the workshop is next to the bathroom.

Second, Guangzhou Chaoan fruit. Blemish: The quality of the 17 foods tested was unqualified, and it was repeatedly changed.

Third, Vitasoy. Blemish: Expired raw materials produced coconut-flavored Vitasoy, which was only recalled after a year of sales.

Fourth, Sanlu yogurt. Stain: Yogurt seized on July 5, production date marked July 6.

Fifth, Starbucks moon cake. Blemish: Unsatisfactory labeling of moon cakes by internationally renowned brands, and the total number of colonies exceeded the standard.

Six, Yonghe King fritters. Stain: domestic well-known fast-food companies sell aluminum over-standard fritters.

Seven, can be compared to potato chips. Stain: The potato chips (barbecue flavor) had serious over-standard coliform bacteria, and the aluminum content of the four varieties of the comparable chips was excessive.

In addition, there have been major concerns about five KFC foods that were suspected of sulphur-red and Lipton black tea exceeding 6 times the standard.